Sam Freeman is Trade and Investment Commissioner at Australian Trade and Investment Commission (Austrade) in India and is working with the Aussie wine industry to boost sales in India.
Now he is supporting Ricky Ponting (Ponting Wines) and Ben Riggs (Mr Riggs) in entering the India market.
He says: “Australia has witnessed a dramatic rise in the volume and value of wine being imported into India. The last 12 months have seen 81% growth in Australian exports to India and 10 new brands entering the market.
“Austrade is working with a number of wineries across Australia, to assist in their access to this small but emerging market. It was great to see coverage of one of our clients in Glam Adelaide, expressing their interest in the market and the potential it holds.
“It’s been a pleasure working with Ricky, David & Ben to help them build a strategy and channel for Ponting Wines to enter India. We look forward to seeing their labels on shelves soon.”