During 2022, Austrade stepped up the promotion of Australia as an education destination for young Indians – and has just completed a highly successful month of activity over there.
The India campaign has included:
- The Study Australia Showcase in India ran 12-22 September 2022, with an accompanying campaign delivering 69.2 million impressions and attracting 3,420 event registrations. PR activity delivered 275 media articles with a readership of 13 million. The event covered six cities, and involved 26 Australian institutions, Australian Government and all state and territory Study Australia Partnership (SAP) members. Nearly 95% of attendees were satisfied or highly satisfied.
- The Study Australia Entrepreneurship Challenge engaged 18 Indian institutions, 36 student teams and 36 academic and industry mentors across four Challenge themes: creative industries, cybersecurity, digital health, circular economy.
- Shine with Australia: Discover your Brilliant Future Self (Phase III) ran in-market in India between 19 Sept – 17 Oct, resulting in a 122% increase in leads generated via the Study Australia website Course Search tool over the four-week period prior.
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The Department of Education has released year-to-date (YTD) September 2022 international student data. There were 569,204 international students on student visas for September 2022, 1% more than January-September 2021. The top 5 countries account for 59% of international students: China (26%), India (16%), Nepal (9%), Vietnam (4%) and Colombia (3%).
There were 669,958 enrolments between January-September 2022, composed of 52% higher education (346,451), 36% VET (241,203), 8% ELICOS (52,650), 3% non-award (18,516) and 2% schools (11,138). Compared to the January-September 2021 period, enrolments were up for ELICOS (45%) and non-award (46%) but down for higher education (-4%), VET (-7%), and schools (-14%).