India changing at a great rate – opportunities abound

DLF Mall of India – one of the symbols of rapid change in India

Two stories this week provide some insight into how fast India is changing.

India buys Japanese eyewear firm

The first was in eye wear – with an Indian firm taking over a leading Japanese retailer. See more here:

https://www.newindianexpress.com/business/2022/jun/30/electric-two-wheeler-penetration-can-reach-to-100-per-centby-fy27-forecasts-niti-aayog-2471320.html

Two-wheelers to be 100% electric

The second was a prediction by the national planning body that the two-wheeler market in India (which is enormous) could reach 100% electric by 2026-27.

https://www.newindianexpress.com/business/2022/jun/30/electric-two-wheeler-penetration-can-reach-to-100-per-centby-fy27-forecasts-niti-aayog-2471320.html

Time to become part of India’s change?

Talk to Austrade.

https://www.austrade.gov.au/australian/export

Talk to Australia India Chamber of Commerce.

Talk to me.

4 Indian cities rank in top 20 sustainability index for Asia Pacific

Pictured is Bengaluru (Bangalore) among the top Indian cities for sustainability

According to the Asia Pacific Sustainability Index 2021, the top 20 sustainable cities include four Indian cities: Bangalore, Delhi, Hyderabad, and Mumbai.

36 cities were ranked according to the APAC Sustainably Led Cities Index by global real estate firm Knight Frank based on urbanisation pressure, climate risk, carbon emissions, and government activities.

Singapore, Sydney, Wellington, Perth, and Melbourne were the top five green-rated cities in commercial real estate in the Asia-Pacific region.

5 key tips for succeeding in India

Here’s a big generalisation – almost every product and service can find an eager market in India – the Indian economic growth story means demand for everything cannot be met – so that means opportunity for you.

But how to approach India?

First – think longer term than you normally do, but keep in mind modern India can be either fast or slow and there is no way of predicting.

Second – leave your ego behind. Pretty much every western company that has succeeded in India has done so on the support of a strong local Indian team across all levels. To do this, they have effectively left their ego behind.

Third – India wants your business, NOT your culture. You will struggle if you want to transfer your “culture” to India – putting your expat team in long-term charge of the local team is a risky approach.

Fourth – use your expat team wisely. Expats can come and go as needed – but your business needs longevity in India and that is what an Indian management team can provide.

Fifth – smart companies that go into India also ensure they hire Indians into the Head Office team, at the right level in HO guiding and advising the HO team.

Why has India banned wheat exports?

India – one of the world’s leading wheat producers – has placed an immediate ban on wheat exports.

Why?

As reported in this analysis by SOUTH ASIAN TIMES, the ban serves three main purposes: It maintains the food security for the country, it helps others who are in distress, and maintains India’s reliability as a supplier.

See full report here:

Some straight talking on climate change and public policy

Patrick Suckling presents the clearest short paper on climate change and what we urgently need to do

Patrick Suckling is a non-resident Senior Fellow of Asia Society Policy Institute and former Australian Ambassador for the Environment – and former Australian High Commissioner to India.

He has written one of the clearest – and briefest – papers on the importance of climate change and how we need to respond.

Highly recommended reading –

India an attractive market for global consumer firms

Around a dozen global consumer-facing companies reported robust growth in India in the January to March quarter, surpassing even pre-Covid levels with a high double-digit rate for several.

India is among the top-performing areas for several of these firms, including Unilever, Visa, Whirlpool, and Pernod.

Companies sold inventory amid increased Covid-19 instances and municipal restrictions, resulting in large discounts on some discretionary products such as apparel and shoes across platforms throughout the country. Several CEOs have also stated that they are increasing their investment in India.

Sales of everyday household products and basics grew mostly owing to price increases, as corporations raised prices to offset rising raw material, energy, packaging, and transportation costs.

https://www.ibef.org/news/india-is-shining-now-for-global-consumer-firms

Does India have a different world view?

A selfie at the Raisina Dialogue for Tharoor and Jaishankar – endorsing “multi-alignment”

From the west we often hear business leaders say “India wants to be more western” – but does it? Or is there a different world view in India?

Three points stand out for me:

FIRST, PM Narendra Modi recently stated that, while many countries have strayed from spirituality and towards consumerism, India should not do so.

SECOND, laying the foundation for the World Health Organization’s (WHO) Global Centre for Traditional Medicine (GCTM) in Jamnagar, Gujarat, PM Modi stated that countries all over the world are focusing on traditional herbal systems to combat the COVID-19 pandemic, and that Yoga has helped people all around the world establish mental balance by reducing stress.

THIRD, in an increasingly divided world with an “us vs them” view, India is an exception. Senior Congress leader Shashi Tharoor on Tuesday thanked External Affairs Minister S Jaishankar for publicly giving him credit for the term “multi-alignment” and posted a selfie of them together at the ongoing Raisina Dialogue. There is a very conscious policy of engaging all the major powers simultaneously in a world. Who else is doing this?

What do you think?

Some of the best “corporate storytelling” is coming out of India

Some of the best “corporate storytelling” is coming out of India

The most valuable companies in India include Tata Sons, Aditya Birla and Godrej. The most valuable in the world are Apple, Alphabet (Google), Amazon, Facebook and Microsoft (with the order changing every now and then). These companies cover a wide range of sectors but there is one common element. A consistent and strategic content narrative.

That’s an area well understood by Mumbai-based The Information Company (TIC) which is positioned as a “content, creative and digital agency preferred by India’s leading corporates”.

Corporate Storytellers. That’s how they like to be known.

The Information Company – Storytellers to India Inc

TIC started in 1999 and I have known them since 2004, when I connected with Founder Kiron Kasbekar, formerly Editor of The Economic Times (Bombay), Business Editor of The Times of India, and Managing Editor of Business India.

TIC has been ‘living and breathing’ content for more than 20 years, with its foundations built by top-notch journalists who brought their expertise in impactful storytelling to the game. Since then, TIC has added technologists, graphic designers, writers, videographers, and SEO specialists to the mix to execute great communication projects.

Their storytelling services are being used by the some of India’s largest, most influential, and best brands – Tata Sons, Aditya Birla Group, Godrej, Mahindra Group, Ambuja Cement, Hindalco, Fino, Cipla, Arcelor Mittal Nippon Steel, Capgemini, Weber Shandwick, and many more.

Storytelling for a purpose

TIC doesn’t just tell stories – the focus on storytelling towards a purpose, whether that is building digital brand identity, promoting business interests, creating perceptions, or reaching out to stakeholders.

Thought Leadership

One of the most unleveraged areas of communication is ‘thought leadership’, with much of it being overt promotion or semi-advertising. Here, TIC has been able to carve out a niche – crafting the voices of corporate brand and corporate leaders, and delivering good thought leadership content that is credible, engaging, accurate and consistent.

One of their unique skills is to write authored articles on behalf clients across industries such as automotive, aviation, chemical, consumer products, energy, engineering, IT, insurance, oil & gas, pharma, mining, manufacturing and infrastructure.

Blogs for Interaction

Blogs is another area where, for many organisations, things go wrong. The most common mistake is to come across as self-promoting. Or the organisation starts a blog but tires of it – so their latest blog is two or three years ago. Not a good look.

But the blog can be immensely valuable – it is the one platform for any company to connect with all its stakeholders, interact with them, connect like-minded enthusiasts and so on – through focused storytelling. No wonder then that TIC creates over 30 blogs every month.

Websites that just don’t sit there

Owned communication assets such as websites should not be static – they need to be information rich, and continually updated. They are the first stop for information that is used by investors, clients, media, prospective customers, prospective employees, regulatory bodies. The website is a critical and strategic asset to broadcast the corporate narrative.

Tata Chemicals, Tata Trusts, Rallis, Lupin, Hindalco, Ambuja Cement Foundation, and Suzlon are just some of TIC’s website clients. And this does not include the list of intranet clients!

Visual storytelling

Sometimes, a visual story tells more than a thousand words. Infographics are mostly data driven – the magic lies in crafting a coherent story around data.

By writing compelling text and presenting it in an efficient and visually pleasing manner, TIC ensures that an engaging story emerges from each Infographic. This form of content is its way, both art and science.

Campaigns – traction and reaction

Engaging with employees – especially in an age of WFH – has taken on a new significance. Companies often rely on emailer campaigns to connect. But how do we gain traction and reaction?

Whether the campaign is to showcase business achievements, announce a product launch or an event, highlight business achievement, connect with employees or other stakeholders, TIC partners several big corporates to put in the right words to their thoughts.

Social media campaigns take the need for creativity to another level. Here too TIC builds award-winning strategic campaigns for clients such as Godrej and Hindalco.

Video now “most effective”

If a picture is worth a thousand words, a video is worth 1.8 million – that is the view of TIC, and they see video as “the most effective way to narrate a story”. Be it explainer, animated, VFX, event, HR videos or corporate films, TIC creates videos for Aditya Birla Group, Sterling & Wilson, Asian Paints, and Hindalco.

Content Overload

Beware of stepping into ‘content overload’, a sign of our times. How do you ensure ‘thumb-stopping’, shareworthy content for your brand? One easy hack is to make sure the content is dynamic, visually rich and – most important – interactive! Adding a layer of interactivity to your content – blogs, posts, videos, graphics, podcasts, whatever – will add to brand recall and engagement. Even a simple quiz, for instance, becomes interactive content and can be a game changer for your brand. And that is what TIC delivers.

Awards tell the story

Recognition is the best sequel to creativity. TIC has won a slew of awards for its work – here is just a tiny fraction of the recent accolades won:

  • Double Platinum at the ‘AVA Digital Awards 2022’ for Tata Sons e-magazine and a video for Sterling & Wilson Renewable Energy Ltd
  • ‘Mint Marketing Award 2021’ for Hindalco’s #WomenAtHindalco social media campaign
  • Gold for Hindalco’s internal newsletter at the ‘Afaqs! Digies 2021’
  • Bronze for Aditya Birla Group’s #HaathUthanaZarooriHai video at the ‘Velocity Awards’
  • Best Content agency at ‘The Great Indian Content Marketing Awards 2021’

Contact TIC

For more on how TIC can support your communication objectives, just drop a message on enquiry@ticworks.com. Or better still, call at +91 842 581 4016 / 17.

https://www.ticworks.com/

Australian exports of citrus and other horticulture produce to India set to grow

Citrus exports from Australia to India are expected to boom following the trade deal – from 2019 –21, Australian growers exported more than $18 million of oranges and mandarins to India. This rates India as a key market for Australian horticulture exports.

Australian Fresh Produce Alliance CEO, Michael Rogers is upbeat about the trade deal and said: “The opportunities presented by the agreement will enable a number of existing exporters, like those in the citrus industry, to capitalise immediately.”

INTO INDIA has advocated setting up some form of horticulture centre in India for knowledge sharing, skills training and more – good timing now!

The interim agreement will see tariff elimination over 7 years on a variety of Australian horticulture products including blueberries, avocados, onion, cherries, asparagus, lettuce and celery. Other significant gains for the sector include an immediate halving of the tariff within the tariff rate quota for oranges and mandarins.

Despite the interruptions caused by the COVID19 pandemic, Australian horticulture exports continue to grow, with exports in 2021 reaching $2.65 billion.

Future growth of horticulture exports to India is definitely on the way!

Click here for the AFPA Media Statement:

http://www.freshproduce.org.au/media-releases/india-interim-agreement-is-a-fruitful-opportunity-for-australian-growers/

India has over one million electric vehicles and 1,742 public charging stations

My mantra at INTO INDIA has always been “Things are changing fast in modern India”.

There are one million electric vehicles on Indian roads, with over 1,742 charging stations in public areas around the country.

Action Plans have been prepared by the Bureau of Energy Efficiency (BEE) for 8 cities with a 4 million-plus population (Mumbai, Delhi, Bangalore, Ahmedabad, Chennai, Kolkata, Surat, and Pune) for more EV stations.

EV charging infrastructure on expressways and national highways is set to increase rapidly.

Things ARE changing fast in modern India.