Most of the world’s young people live in India.
And India next month becomes the most populous nation on earth, passing China.
India’s YOUTH BOOM looks like this:
440 million Millennials (born between 1981 and 1996)
375 million Gen Z (born between 1997 and 2012)
There are two things we need to know about these generations.
First, they are hard working and earning better than their elders. A high percentage of them have a second job.
Second, they are big spenders, so their capacity to shape and influence us all is enormous.
So, getting your product or service into India right now would make great business sense.
And countries, like Australia, are busy building closer political and strategic ties with India. Makes sense – it will be the economic (and therefore cultural etc) driver of the future.