Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

India now the straight-forward long term story, not China, but go both!

“India much more straight-forward long term story than China” – Christopher Wood, Equities Analyst, Jefferies

For business and investment, India is now a more straightforward, long-term option than China.

But it is really smart to think BOTH India and China, not one or the other.

The equity strategists are saying it. All the trade commentators are saying get your product or service into India – now.

One equity analyst, Christopher Wood, the global head of equity strategy at Jefferies, said in the latest edition of his immensely popular newsletter to investors called ‘GREED & fear’: “India remains a much more straightforward long-term story than China, which is why GREED & fear has 39 percent of the Asia ex-Japan long-only portfolio, long-term in its focus invested in India and “only” 25 percent in China.”

INTO INDIA points to the incredibly high number of young Indians coming through – called the demographic dividend” – as the big reason to be there.

Time to begin or upgrade with an Indian investment and market entry strategy?

Austrade and DFAT doing the heavy lifting in building India-Australia ties

I cannot think of a time when so many BIG STEPS have paid off for Australia – thanks in large part to the great work of Austrade, DFAT and State Government business offices in India.

In the last six months there have been record numbers of ministerial visits both ways – and when government opens the doors, education and business can step through.

Of special note is the work in education of Monica Kennedy, Austrade Mumbai. As she reported – “From Deakin University‘s splendid announcement of setting-up a branch campus in #India, to University of Melbourne‘s partnership with three major Indian Universities – it warrants all the attention it is receiving.

“Team Australian Trade and Investment Commission (Austrade) is proud and elated to have played a part in these historic announcements.”

Check out just a couple of all the overwhelming media mentions of the developments.

Read some of the stories here:
https://bit.ly/3yxBNYo
https://bit.ly/3FcD1fJ
https://bit.ly/3Jvwgbt

Keep up the good work!

International students welcome in friendly Melbourne

Walking this week along Swanston Street past the Victoria Library and the feeling was like pre-covid. The international students are back in Melbourne.

It was the same up and around Melbourne University, then in Glenferrie Road near Swinburne and education locations across our city.

International students add so much to the life of Melbourne.

And it seems Melbourne works hard to ensure these visiting students have a good welcome into our city – as this article explains…

https://news.melbourne.vic.gov.au/five-reasons-why-melbourne-is-a-great-student-city/

Total honesty in new book by Indian Australian, Nandita Chakraborty

The level of honesty in this new memoir, “Dirty Little Secrets” by Nandita Chakraborty, is at times confronting but always refreshing in a genre where so many writers gloss over the difficult parts.

There is no glossing over. This memoir tells it all. It is brave, meaning she is brave, and she will need to be for the future, as this memoir reports. The book includes accounts of being scammed by a man she “loves” but has never physically met. At first this is hard to understand, but gradually we can see how scammers have the ability to trap us.

It is finally a painful story of the quest for love, the yearning for relationship and the impact of a serious climbing fall, leaving the author with acquired brain injury.

The writing style makes the text more powerful – there is no attempt at embellishment or covering up – the style is direct and allows the reader to make up their own mind.

This is also a story about India and Australia. About the different lives of both countries and of the tough times that migrants experience – not the least being their distance from family and the security of home.

This adventurer has left everything behind. Not surprising, then, that the adventurer stumbles again and again.

Her biggest stumble is found in her lasting views that “love is instant” and that “love conquers everything” – both of which leave her vulnerable to some of the nastiest men you will meet in literature.

But for all that, meeting Nandita is to be in touch with joy, smiles, laughter and the spirit that a good life is ahead.

I for one am looking forward to the second instalment.

Great appointment for new Chair of the Centre for Australia-India Relations

INTO INDIA was super pleased to see that Australia’s Minister for Foreign Affairs, Senator Penny Wong, has appointed Ms Swati Dave as the inaugural Chair of the Advisory Board to the Centre for Australia-India Relations (CAIR).

By all talks, the CAIR is going to be the new epicentre of Australia’s broad relationship with India.

It can take things to a new level. Much needed.

CAIR will open some time this year and will serve as a national platform to further strengthen our relationship with India.

Why is this such a strong appointment?

Ms Dave is currently Deputy Chair of the Asia Society Australia and as a member of the National Foundation for Australia-China Relations’ Advisory Board. She is also an Investment Committee member for QIC Global Infrastructure. Ms Dave has more than 30 years’ of experience in finance and banking across a range of sectors in both domestic and international markets.

She is the right person to guide the relationship to a higher level.

We need much more guidance on business relations, cross-cultural understanding and a broader cultural engagement with India. INTO INDIA has long called for more Australian investment in India -investment is a powerful basis for future trade.

CAIR will apparently work closely with the Australia India Council (AIC) and the Australia India Institute (AII).

Australia and India – stepping up with CAIR to a new, stronger relationship.

More of Modi to come? This year’s state elections will tell a tale

PM Narendra Modi – India’s most international leader

Prime Minister Narendra Modi of India is one of the globe’s outstanding and well recognised leaders.

No coincidence, given he is probably the most outward looking of India’s PM’s and is pushing hard for his vision of a modern and connected India.

India’s Presidency of the G20 this year will greatly add to Modi’s credentials.

But what will the year ahead show us? “More Modi” is the probable answer.

In India ten states and territories are due to hold elections this year in what will tell us more about how Prime Minister Narendra Modi’s dominant Bharatiya Janata Party (BJP) national government will fare in elections likely in 2024.

The BJP is in full or coalition government in five of these regional governments which will hold elections throughout the year starting in February.

The BJP runs 11 states in total and five more in coalition governments.

So how about the Congress Party? The once dominant Congress Party only runs three states and three more in coalitions.

Other parties run eight states suggesting one possible disturbing long term outcome – some untidy form of cooperation between the Congress and others.

This year will tell us a lot and most think the BJP grip will continue.

Watch this space!

Australian Vintage Ltd needs to rethink India strategy – it is not “just like China”

Craig Garvin, CEO, Australian Vintage, is right to enter the India market but needs to find the right way

The company behind McGuigan, Tempus Two and Nepenethe wines has set its sights set on affluent Indian consumers – but it might need to take a second look.

Australian Vintage Limited chief executive Craig Garvin believes the world’s second-most populous country, is “just like China”.

Yes, he is right that there are a million millionaires in Delhi and Mumbai – but does that equate to your market? These are the established wealthy, mainly male, and many are set in their ways.

Is a better market for Australian wines the young emerging wealthy of the future?

India is not “like China” – the Chinese population is much older and India has the youngest population on earth. Millennials and Gen Z are said to amount to around 750 million of India’s population. Known in India as the “demographic dividend”, this young population is the key to market entry for products like wine.

Already we know that sales of red wine are up in major urban centres, driven by demand from young women, educated and in the ranks of professionals and executives.

What distinguishes India for “premium” consumer products is that the market is young, it is emerging, it is a generation that instead of being “born someone” want to “become someone” and females are leading much of the consumer preferences of this young group. That is, it is ripe for change.

There is probably no other market like it in the world.

Other than its four main wine brands McGuigan, Tempus Two, Nepenethe and Barossa Valley Wine Company, Australian Vintage Limited also produces ready-made cocktail mixes under its Mr Stubbs brand, a range of gins under its Tempus Two brand, and a juice concentrate called Austflavour.

Australian Vintage is a strong company with some fabulous brands which will be just right for India – so long as the thinking and strategy is right.

INTO INDIA wishes them every success.

2023 the year to engage with India as change speeds up in all sectors

Welcome to 2023 from INTO INDIA.

This has to be the year to engage more with India, be there more, make connections, launch products and services, expand into new areas and more.

Just one example stood out for me over the break – EV sales.

Electric Vehicle sales have become a symbol of how fast India is changing.

Delhi has recorded the nation’s largest electric vehicle (EV) sales in the country among all the states/Union Territories. A total of 7,046 EVs were registered in Delhi in December 2022, witnessing an annual growth of 86%.

Since the launch of the EV policy Delhi had recorded registration of a total of 93,329 electric vehicles out of which, two-wheelers contributed nearly 55% of the total EV sales in 2022. The December 2022 sales of EVs have resulted Delhi reaching one step closer to its mission of achieving two-thirds of its targets which can be attributed to the “i3” model of Incentivisation, Innovation and Inclusion.

The Transport Minister of India, Mr. Kailash Gahlot stated Delhi to be the country’s EV capital with 2,300+ charging stations and 200+ batteries swapping stations in operation across the city.

On August 7, 2020, EV policy was launched in Delhi by prioritising two-wheelers and three-wheelers segments, with an aim of rapid adoption of electric vehicles contributing to 25% of all new vehicle registrations by 2024.

A campaign launched by the Chief Minister of Delhi, Mr. Arvind Kejriwal, “Switch Delhi” focuses on spreading awareness about the benefits of such vehicles in making Delhi clean and pollution free. The government is spending more than US$ 183 million (Rs. 1,500 crores) on the electrification of 56 depots for housing more than 10,000 buses by 2025.

Delhi registers highest monthly electric vehicle sales in December across states

Austrade steps up promotion of Australia as an education destination

During 2022, Austrade stepped up the promotion of Australia as an education destination for young Indians – and has just completed a highly successful month of activity over there.

The India campaign has included:

The Study Australia Showcase in India ran 12-22 September 2022, with an accompanying campaign delivering 69.2 million impressions and attracting 3,420 event registrations. PR activity delivered 275 media articles with a readership of 13 million. The event covered six cities, and involved 26 Australian institutions, Australian Government and all state and territory Study Australia Partnership (SAP) members. Nearly 95% of attendees were satisfied or highly satisfied.
The Study Australia Entrepreneurship Challenge engaged 18 Indian institutions, 36 student teams and 36 academic and industry mentors across four Challenge themes: creative industries, cybersecurity, digital health, circular economy.
Shine with Australia: Discover your Brilliant Future Self (Phase III) ran in-market in India between 19 Sept – 17 Oct, resulting in a 122% increase in leads generated via the Study Australia website Course Search tool over the four-week period prior.

The Department of Education has released year-to-date (YTD) September 2022 international student data. There were 569,204 international students on student visas for September 2022, 1% more than January-September 2021. The top 5 countries account for 59% of international students: China (26%), India (16%), Nepal (9%), Vietnam (4%) and Colombia (3%).

There were 669,958 enrolments between January-September 2022, composed of 52% higher education (346,451), 36% VET (241,203), 8% ELICOS (52,650), 3% non-award (18,516) and 2% schools (11,138). Compared to the January-September 2021 period, enrolments were up for ELICOS (45%) and non-award (46%) but down for higher education (-4%), VET (-7%), and schools (-14%).

What a year! ECTA the radical change in relations between India and Australia

As this year comes to a close, INTO INDIA reflects on the game changer – the Economic Cooperation and Trade Agreement.

It surprised us all. Many did not expect it to be signed. Nobody expected it to be so vast in potential impact.

ECTA will save Australian exporters around $2 billion a year in tariffs, while consumers and business will save around $500 million in tariffs on imports of finished goods, and inputs to our manufacturing sector.

The tariff commitments provided by India in the agreement will open up access for Australia’s exporters of products including critical minerals, pharmaceuticals, cosmetics, lentils, seafood, sheepmeat, horticulture and wine.  

Australian service suppliers will benefit from full or partial access across more than 85 Indian services sectors and subsectors. Australian suppliers across 31 sectors and subsectors will be guaranteed the highest standard of treatment that India grants to any future free trade agreement partner. 

Australian services sectors to benefit include higher education and adult education, as well as business services such as tax, architecture and urban planning.

ECTA will support tourism and workforce needs in regional Australia by making 1000 Work and Holiday Program places available to young adventurous Indians. It maintains opportunities for Indian students graduating in Australia to undertake post-study work, with a bonus year of stay for high-performing STEM graduates.

Really looking forward to 2023!

Reade more here…

Trade deal to kicks off Dec 29th saving Aussie exporters to India $2b a year in tariffs