Digital retail set to boom in India as it leads the world in VC investment

According to research by London & Partners and its analysis of Dealroom.co investment data, India was the second-largest global venture capital investment hub for digital retail startups in 2022, increasing sharply by 175% from US$ 8 billion in 2020 to US$ 22 billion in 2021. Last year, India came in second to the United States, which attracted US$ 51 billion in investment, followed by China, which received US$ 14 billion, and the United Kingdom, which received US$ 7 billion. Bengaluru led the way in terms of worldwide Venture Capital (VC) investments in digital shopping in 2021, with US$ 14 billion, followed by Gurugram with US$ 4 billion and Mumbai with US$ 3 billion.

Bengaluru was a global leader in digital shopping investment last year. The metropolis nearly tripled its inflows of investments from US$ 5 billion in 2020 to take first place, ahead of New York City (second), San Francisco (third), London (fourth), and Berlin (fifth). Bengaluru was placed fifth among cities with the potential to produce future unicorns, just behind London, according to the research. Following a large consumer shift to e-commerce platforms during the pandemic, global venture capital investment in digital shopping more than doubled in 2021. In 2021, total worldwide venture capital investment is estimated to have reached a new high of US$ 140 billion, up from US$ 68 billion in 2020.

Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

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