3 flights X 3 meetings strategy to engage with India

Engaging with India means building relationships – and although this is a bit quick, you can build relationships after 3 flights and 3 visits. Anything less places you at risk of misunderstanding both the opportunity and the pathway.

Here are 4 ways to make your 3 flights X 3 meetings introduction work well:

Adopt a patient long term view

One way to improve our cultural dexterity would be to take a long term view and apply lots of patience. Businesses should not start out on market entry unless they are prepared to commit at least five years to making it work.

Focus on relationships

India is not a short term transaction opportunity – to succeed there needs a longer term focus on building relationships. The first trade meeting in India can be exciting and positive, but from the India side this is just seen as an introduction and they will wait to see if the relationship grows.

Remember in Indian culture “no” is rarely said

Indians are among the most courteous and generous hosts on the planet. On top of this, their culture demands that they never provide an outright rejection or “no” statement, even when this is clearly the only answer. To succeed, our businesses and governments need to dig deeper and find the reality beyond the politeness. 

Adapt to indirect communications

Like most of Asia, Indians are indirect communicators. Problems are rarely addressed directly and unless you have an ear for indirectness, you will miss the warning signs. You can learn how indirect communication works.

INTO INDIA recommends you go to India asap – it could be the time of your life! (business and personal)

Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

One thought on “3 flights X 3 meetings strategy to engage with India”

  1. Great piece of information Mr Stephen Manallack.
    Stay connected 🙏 to set up a Chapter of Indian Academy of Entrepreneurship (IAE Glocal) in Australia to create a bridge between Indian & Australian PEERS (Prospective Entrepreneurial & Employable Resources) to serve this world.

    Warm Regards
    Vijay K Srivastava
    Global Founder & Social Imagineer
    http://www.IAEGlocal.com
    United Kingdom/Gurgaon/Navi Mumbai

    Liked by 1 person

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