Engaging with India means building relationships – and although this is a bit quick, you can build relationships after 3 flights and 3 visits. Anything less places you at risk of misunderstanding both the opportunity and the pathway.
Here are 4 ways to make your 3 flights X 3 meetings introduction work well:
Adopt a patient long term view
One way to improve our cultural dexterity would be to take a long term view and apply lots of patience. Businesses should not start out on market entry unless they are prepared to commit at least five years to making it work.
Focus on relationships
India is not a short term transaction opportunity – to succeed there needs a longer term focus on building relationships. The first trade meeting in India can be exciting and positive, but from the India side this is just seen as an introduction and they will wait to see if the relationship grows.
Remember in Indian culture “no” is rarely said
Indians are among the most courteous and generous hosts on the planet. On top of this, their culture demands that they never provide an outright rejection or “no” statement, even when this is clearly the only answer. To succeed, our businesses and governments need to dig deeper and find the reality beyond the politeness.
Adapt to indirect communications
Like most of Asia, Indians are indirect communicators. Problems are rarely addressed directly and unless you have an ear for indirectness, you will miss the warning signs. You can learn how indirect communication works.
INTO INDIA recommends you go to India asap – it could be the time of your life! (business and personal)