Freshpik has just been launched and marks Reliance Retail’s foray into the Ultra-Premium grocery segment in India. It is a new “experiential gourmet food store” and comes within the retail arm of Mukesh Ambani-led Reliance Industries Ltd.
Freshpik will offer a range of food items comprising fruits and vegetables – with specially curated organic varieties and live microgreens, essential ingredients for international cuisines like Japanese, Italian, Korean, and Thai, breads, ice creams, artisanal cheese, chocolates from local and international producers, and frozen desserts.
The ‘Good for You’ range of premium and healthy food products caters to the diverse dietary preferences of health-conscious customers.
Apart from this, customers can also choose from exotic varieties of tea and coffee; a wide range of personal care products, including premium ayurvedic and natural products; a host of kitchen accessories like cooking ware, serve ware, and bespoke and ready-to-pick gifting options.
A distinctive aspect of Freshpik is its immersive shopping concepts – created by integrating digital and physical themes – that elevate the experience of shopping to a whole new plane.
“If good food is your thing, Freshpik is a paradise. It’s a playground to delight all our senses, touch, see, smell, hear, taste, enjoy… Freshpik is a food experience, not just a store” said Damodar Mall, CEO Grocery Retail, Reliance Retail.
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