Indians shaping as the big thing in Aussie tourism

Indian tourists to Australia on the rise, spending more and trending to younger

Australia is now the second highest in India for awareness, consideration and active planning for touring Australia, just below Dubai and surrounds. The “big three” for Indians are Dubai, USA and Australia.

What is exciting about the Indian traveller market is that there is an attitudinal shift – from saving to spending.

Arrivals from India for the year 2023 were at 396,000; which were on par with 2019 levels.

Indian travellers are spending more – spending A$2.2 bn on their Australia trips (an increase of 20% when compared with 2019).

In addition to the shift to spending, there is a generational shift: Indians are travelling at a much younger age.

In my home state of Victoria and the city of Melbourne, India was Victoria’s second largest tourism market by value in 2019 and is the fastest growing international visitor market to return to Victoria following the reopening of Australia’s international borders.

Factors of greatest importance to Indian travellers are safety/ security, beautiful natural environments and value for money.

Seven in ten Indian travellers are aware of Australia as a holiday destination, with half considering travelling to Australia within the next four years and one in five who are actively planning their holiday.

Australia is strongly associated by Indians with world class beaches/ coastlines/ marine wildlife, having different and interesting wildlife, having a good range of accommodation, being family friendly and having good infrastructure.

That’s why our tourism organisations, Austrade and State Government trade offices are placing such focus on promoting Australian tourism.

It’s and exciting future for Australia.

Is India the new China?

The stunning economic rise of India is causing a re- think – in 2023, India’s GDP was US$14.54 trillion, the world’s fourth largest economy, behind the United States, China and the European Union.

But what is prompting a rethink by many countries is India’s annual GDP growth of 7.6% – now outstripping all those other countries. India could match China’s 2023 GDP of $34.64 trillion in 14 years. On top of the growth rate advantage, India’s population overtook China’s in 2023, and the “demographic dividend” is kicking in.

This growth comes with an interesting twist, no doubt occupying minds in Washington and Beijing.

India’s military expenditure is now third behind the US and China.

When it comes to regional security in the Indo-Pacific region, India now counts as a major player. In addition to defence spending, location of this large landmass (the world’s seventh largest) means India is pivotal to trade routes crossing the Indian Ocean, as well as being close to China, the preeminent trading nation at the heart of the Indo-Pacific region.

Someone who is well aware of the growing power of India is of course Prime Minister Narendra Modi, a strong leader who stands as an equal with Chinese President Xi Jinping and soon-to-be President of the USA, Donald Trump.

The big question for countries like Australia and New Zealand is where do we fit in with this new scenario, who is listening to us, what does emerging “multi-lateralism” (championed by India) mean for us and how can future trade be assured?

Our diplomats and trade people are well placed and respected in New Delhi – but as the position of India becomes stronger, the diplomatic skills of both Australia and New Zealand will be needed to define our place in what is a new order.

Thanks to Chris Ogden, Associate Professor in Global Studies, University of Auckland, Waipapa Taumata Rau, for some of the above data.

Australia sets impressive trade records which newsrooms refuse to report

Australians are not good at celebrating good news – and some of the good news they don’t even get to see on major media.

Trade performance is a good example.

Australia has an outstanding national trade body – Austrade – with talented people around the world promoting our products and services.

In many countries – including India – most of our states also have Government offices working hard to build trade and investment.

They have been incredibly successful.

Of the 35 advanced countries in the Organisation for Economic Cooperation and Development (OECD) who reported last year’s exports to the World Bank, only three increased exports relative to gross domestic product (GDP) over 2022.

Of these, Australia’s expansion was the strongest.

The World Bank also affirms Australia’s ascendancy.

The World Bank’s development indicators show export and import outcomes for 138 economies from 1974 to 2023.

The World Bank measured Australia’s 2023 exports at a record 26.7% of GDP.

The success story continues…

Of the 35 advanced OECD member economies for which the World Bank has recorded last year’s export volumes, 17 experienced a decline. These include normally robust economies Ireland, Germany, the United Kingdom, Netherlands and Belgium.

Only 18 increased their exports over the previous year. Just four managed an improvement of more than 5%. Australia ranked third with 6.5% behind Denmark and Costa Rica.

Well done all those Australian providers of quality export goods and services.

Well done, Aussie!

9 reasons India is well placed for the next Trump era

What does the election of Donald Trump as the 47th President of the United States mean for India?

In the past Trump has taken steps to address the US trade deficit with India, like increasing steel and aluminium tariffs, removing GSP benefits, calling out India for high tariffs on motorcycles, dairy, technology items and also pushing for a much more stringent IPR regime.

INTO INDIA provides 9 reasons India is well placed for the next four years of President Trump:

  1. The Indian economy grows due to domestic demand – not trade

    India’s biggest advantage in any global trade war is that it relies much less on trade than most countries – India is flat our trying to meet growing domestic demand, and with a young population this will likely continue.

    But India’s largest trade partners are China and the USA – roughly equal. So, a trade feud between those two will have an impact in India.

    2. India has the advantage of a trade surplus with the USA

    Again, here India is better off than most as it has a trade surplus with the USA.

    3. India is seen as an alternative supplier to China

    Trump’s administration has talked about imposing tariffs of up to 60% on Chinese imports, potentially damaging China’s competitiveness in the US market. In this context, India stands to benefit as an alternate supplier for some of the products where China has dominated in the past, such as electronics, textiles, pharmaceuticals, and more.

    The US imports huge volumes of merchandise from China, such as smartphones, mechanical appliances, toys, furniture, and plastics. India’s share in these sectors is currently low, but the imposition of high tariffs on China could make Indian exports more competitive. For instance, India’s share in the US smartphone market is only 3%, compared to China’s 27%.

    Similarly, the pharmaceutical sector, where India already has a strong export presence, stands to benefit from ‘Trump tariffs’. India’s pharmaceutical exports to the US already account for a considerable share, and with China’s market share likely to shrink, India could see even more demand for its generics and other pharmaceutical products.

    4. Indian renewables might benefit from Trump’s “climate scepticism”

    Another area where India could see an uptick in exports is the renewable energy sector. Trump’s proposal to cut green energy subsidies in the US may create a gap that Indian green energy exporters could fill, particularly with photovoltaic cells used in solar panels.

    5. India has a counter to the 10% tariff challenge

    However, Trump’s proposed universal tariff of 10% on all imports to the US (as mentioned in his recent speeches) could trigger a global trade war, and India’s businesses may find themselves caught in the crossfire.

    But – the economic benefits India stands to gain from trade diversion away from China could well outweigh the costs of universal tariffs.

    6. Indian business optimistic and investing in the US

    Conversely, Indian businesses are optimistic about the favourable business environment in the US under Trump 2.0. For instance, the Aditya Birla Group has expressed intentions to increase its US investments, citing the historically favourable relationship between Trump and India. Trump loves new investment.

    7. India has a friendly investment ecosystem

    Investments are also expected to flow into India. According to a report by The Economic Times, Apple Inc. could boost its iPhone production in India to over $30 billion annually within the next two years.

    Here India’s timing is good – India has developed a strong, investment-friendly ecosystem, making it an appealing destination for global capital. The country’s growing market, skilled workforce, and regulatory improvements position it well to attract more investment, especially as businesses seek alternatives to China.

    8. India has ordered large numbers of US aircraft

    India has another bargaining tool – it makes large aircraft orders, generating jobs in the US, clearly demonstrate why India will be at the Washington DC negotiating tables.

     9. The Trump and Modi friendship runs deep

    Both leaders are seen as outsiders in the establishment of their capitals – New Delhi and Washington DC. Both are anti traditional approaches to governing. Both are often described as alpha – strong – leaders. From my direct experience in India during the first term of Trump – he knows he has a huge fan club in the Indian PM and among Indian businesses.

    Might change your life – or you might just have fun. Gurudev coming to Australia in October

    “An Evening with Gurudev Sri Sri Ravi Shankar” is coming to Melbourne, Sydney and Perth in October.

    I love this Art of Living program.

    If you can get tickets – go! For Melbourne:

    For me, it involves breathing techniques that lead to such a relaxed state of bliss. And attendees are fun people to be around.

    At second level of what I like, Gurudev does not ever complicate things – he provides simple wisdom.

    A Life Changed – think about this quote:

    In my 20s, I was consumed by depression and everything felt hopeless. One day, my sister told me about a nearby event featuring a talk and meditation session with Sri Sri Ravi Shankar. As soon as I walked in, I felt something shift inside me. His words seemed to answer the questions in my mind, and I was filled with peace I had never known before.

    After the session, meeting Gurudev in person was an experience beyond words. It was as if a heavy burden had been lifted off my shoulders. The bliss and boundless energy I experienced stayed with me for months. When this initially faded, I began addressing my depression, but this time with a much calmer and more peaceful approach. Because I learnt the SKY breathing practice with the Art of Living, it has changed my life for the better. I have accomplished things I once thought impossible and have found inner peace.

    https://www.artofliving.org/au-en

    How India can become the “next China”

    Globalization worked so well for China, but is stressed today

    It’s complicated.

    Mainly because of the rise of protectionism worldwide.

    The Chinese miracle rode on the wave of globalization that began around 1980 and lasted until the 2008 global financial market crisis.

    Globalization has come under severe stress lately, according to Amit Kumar, a research analyst with the Takshashila Institution’s Indo-Pacific studies program.

    Weaponizing trade has left nations increasingly wary of economic coercion.

    Self-sufficiency in some form or other is back in fashion. PM Modi is super keen on self-sufficiency for India.

    If globalisation is too restricted, India’s ambitions might be thwarted. India could well have shot itself in the foot here, with it’s own anti-globalism and scepticism on international trade deals.

    Gains for India will however be derived from the ongoing de-risking and “China plus one” strategies.  

    India – unlike China during its growth – faces tough competition from Vietnam, Thailand and Malaysia. India attracted 15% of European investment diversifying away from China, but it fell behind ASEAN, which attracted 21% of the rerouted investments.

    India is also lagging on ease of doing business. INTO INDIA has praised India’s progress, but must admit that it is now too slow. Ease of doing business has to leap ahead.

    India currently contributes 16% of the global economic growth, as opposed to China’s 34%. The IMF predicts India’s share to rise to 18% in the next five years.

    As China witnesses a decline in its share owing to its economic slowdown, we are led to conclude that India should emerge as the leading engine of growth.

    With one reservation – “Ease of doing business’ could be the key.

    Perhaps India CAN become the ‘next China’ and drive global growth

    India’s consumer base is rapidly growing – pic from a Delhi mall

    Since INTO INDIA has been involved with India, the mantra from economists and diplomats has been that “India is not the next China “. Is that about to change?

    It could be, according to Amit Kumar, a research analyst with the Takshashila Institution’s Indo-Pacific studies program.

    China has been top of mind for good reason – contributing more than a quarter to global gross domestic product expansion between 1990 and 2020. In the period from 2013 to 2021, China contributed almost 39% of global GDP growth — 13% more than the G7 countries combined.

    How could India become the next China?

    India would need to sustain a near double-digit growth rate for nearly three decades.

    It would need to integrate with the global manufacturing supply chain, transition into an export powerhouse and attract enormous foreign investment.

    But 40 years ago, we would have said the same things about China.

    China’s rise from the 1970’s was boosted because of the deepening U.S.-Soviet rivalry and the Sino-Soviet split, prompted the US and the West to open up to China in 1971.

    This is happening now with India.

    Due to the deepening strategic competition with China, Beijing’s expanding diplomatic and economic clout, its belligerent foreign policy and economic coercion, has sparked concerns of overdependence and strategic vulnerability in the West.

    India is emerging (has emerged?) as the preferred partner for the West.

    We should not forget that China’s growth was also driven by global businesses looking for cheaper manufacturing.

    This is now happening with India. Global firms now see India as an alternative to China.

    The Indian Government has already supported high-profile projects involving the manufacturing of iPhones and the assembly of semiconductors – sending an “invitation” to others.

    China also had a rapidly growing consumer base. No other Asian country had such a base – until India.

    India has the second-largest consumer base – defined as people spending above $12 a day – of over 500 million, second only to China’s 900 million. Estimates show that by 2030, India’s consumer base will expand to 773 million, trailing only China’s 1.062 billion.

    The gap between China and India will only shrink from here on.

    NEXT BLOG – What India has to do to become the next China.

    Just quietly, the “gig economy” is changing how we work and India is a good example

    India’s gig economy is rapidly expanding, with predictions that the workforce will grow from 7 million in 2021 to 23.5 million by 2030.

    This growth is stunning and signals a major shift in how we work.

    INTO INDIA sees the gig economy as offering flexibility for both sides, remote working and other opportunities.

    But the reality of being self employed is that you can also be “self unemployed”.

    You can see why employers are so keen on this – providing access to a diverse talent pool while cutting costs. As companies embrace gig work, sectors like pharmaceuticals and technology are increasingly relying on freelance experts to meet their needs.

    The gig workforce is growing – but it is still a tiny percentage of the total workforce – in India expecting to go from 1.5% in 2021-22 to 4.1% by the 2029-2030 financial year.

    The pandemic is responsible for most recent changes in everything – and this is no exception.

    Globally, the gig economy is expected to reach a gross volume of $455 billion by 2023, up from $368 billion in 2021. In India, there is a noticeable increase in organized sector gig work compared to a decline in the unorganized sector, reflecting a growing trend towards investing in gig workers.

    Source: NITI Aayog Report

    INTO INDIA notes that trust between gig workers and employers is improving, with longer project durations becoming more common. Kapil Joshi, Deputy CEO of Ques Corp, observes that the average tenure for freelance projects has increased from 9 months to over a year since the pandemic, indicating growing trust in freelance coders for larger projects.

    Historically, “flexibility” has meant flexibility for employers at the expense of employees. But this one might be different, because employees (some) are demanding gig work in preference to full time jobs.

    We’ll see how this one goes over time.

    Xentrix Studios Australia Animated Cricket Series ‘Snick and Willow’ to add real spin to our India relations

    Xentrix Studios Australia has created a brilliant animated cricket series which will score big runs in both India and Australia – bringing us closer together on our favourite topic, cricket.

    Don’t read what I say – watch this and be impressed…

    The whole project is championed by famous cricketer Lord Ian Botham and was developed in collaboration with parent company, Xentrix Studios India.

    Ken Cantrill, Head of Creative of Xentrix Studios Australia and Co-Creator of Snick and Willow. “The series is destined to be a massive success.”

    Lord Ian Botham
    Lord Ian Botham

    This series is more than cricket, bridging cultures and inspiring young audiences worldwide. That is why INTO INDIA is so excited.

    It educates about teamwork, courage, and the spirit of sportsmanship.

    Can’t wait for it to come out – rumour is it will be launched during the Australia vs India Boxing Day Test this summer in Melbourne.

    Want to know more about Xentrix?

    https://www.xentrixstudios.com/

    Australia India two-way trade now over A$50 billion

    Great news from Austrade – two-way trade between Australia and India has reached around AUD 50 billion!

    INTO INDIA has been active in this space over 20 years, and for most of this time our trade remained stagnant.

    This recent growth is a tribute to the folks at Austrade, as well as State Government offices and all the organisations promoting the relationship. And of course highest praise goes to the brave companies that are finding a way in the Indian growth market.

    Healthcare is a good example of the opportunities ahead.

    The recent Indian budget 2024 signals the Indian government’s resounding commitment to provide equitable healthcare services across socio-economic spectrum with special coverage of “missing” middle class.

    The Indian government is scaling up their focus on digitalisation of the public healthcare system, tariff reductions on some critical pharmaceutical drugs and MedTech devices.

    Good news across the board – the budget also involves notable reductions in corporate taxes for foreign companies.

    As India continues to grow as a preferred commercial destination, connect with organisations such as the Australia India Chamber of Commerce, with Austrade and with State Government offices – they can all help with the pathway to India.