As Covid19 has made us all (Australia, UK, USA, Canada etc) more cautious, we are reluctant to travel.
Add to that a leap in Indian online e-commerce for all kinds of products and services.
Is the future of trade with India digital? Do relationships matter any more?
We have always said that the key to long term success with India is in the careful and gradual development of close working relationships. This has to be done face to face, but these days can be supported via phone and video calls.
Deakin University is the prime example of success through perseverance and relationship building – they have had a presence in India for over 25 years.
Ravneet Pawha has led Deakin in India for most of that time and she is now the Deputy Vice President – Global and CEO – South Asia. She knows everybody in decision making on education in India. Ravneet is a regular promoter of Australia and our education at conferences and in Indian media.
The Australian citrus industry is taking a closer look at India but their CEO has told members it could take five years to build a market.
So relationship still matters in dealing with India.
For our diplomacy, we need closer relationships at Indian central and state government levels.
For education, we need to follow the lead of Deakin University and be on the ground over there, building collaborative relationships.
And for products and services, while online is becoming the way of the future, products and services will only become trusted and valued as people have a relationship with your brand.
Australian PM Morrison has been gradually building a closer relationship with India PM Modi and this is producing some progress on agreements and cooperation.
Relationship – it is the way forward with India.