8 things we need to know about India

Confident young Indians like these are driving new entrepreneurial spirit

CAUTION – generalisations are just that, and you will almost always encounter those who do not fit in this list. This is offered to assist those visiting India for business, education or tourism.

1. Successful and confident

Economic success has restored Indian confidence. Indian entrepreneurs are now recognized around the world and there is a national expectation that the next Bill Gates will be an Indian. This entrepreneurial spirit permeates the nation (most dream of becoming entrepreneurs) which is now confident.

2. Never forget rural people

Indian business and political leaders may live the urban lifestyles, but they do not forget the small towns and villages at the centre of rural life – and it’s not just the politicians with an eye for votes, with major corporates such as Infosys pouring resources and funding into village developments.

3. Avoid pointing the finger

Indians become instantly passionate when challenged on subjects like their high tariffs, especially if the challenge comes from the west. The message is, point the finger at India and you can expect a robust response.

4. Oceans of patience

Indians have oceans of patience which can drive westerners crazy, but it gives them a special strength in negotiations. This patience is derived from deeply held spiritual views such as impermanence – Indians are constantly reminded of the impermanence of this life, everything changes, and they can wait when often we cannot. Who has the advantage in this situation?

5. Not just an IT miracle

Do not be fooled with the view that the Indian economic miracle is just driven by call centres and IT. Important as these are, look also at insurance, energy, retail, clean technology, manufacturing, pharmaceuticals and even agriculture as areas where efficiency is producing startling results.

6. Not especially “Asian”

While India feels great about the success of “Asia”, in many ways it does not feel particularly “Asian”. First and foremost, Indians feel Indian, and to them that is vastly more relevant than being geographically part of Asia.

7. Remember the “Father of the Nation”

Whether dealing with the young or the old, in India never forget the “Father of the Nation”, Mahatma Gandhi.

8. Equity up there with democracy

Partly because of Gandhi, Indian leaders are more concerned with equity than with spreading democracy around the world – and cannot understand the enthusiasm of the USA and its allies to champion democracy in unlikely locations.

Japan investing in India – role model for Australia?

Japanese firm SoftBank is leading investment into Indian IT and startups

Japanese investment in the Indian IT and start-up ecosystem has grown fourfold since 2016, according to a report by the National Association of Software and Services Companies (NASSCOM), in association with Nomura Research Institute (NRI).

It estimated the investment is helping create 102,000 additional jobs.

Japanese investment reached US$ 9.2 billion, mostly by large investors like Softbank.

Fintech, healthcare and mobility are the top sectors drawing investment from multiple Japanese investors followed by e-commerce, enterprise, and real estate.

Japanese policymakers see India as a trustworthy partner for accelerating Japan’s digital transformation and began investing strongly in Indian tech start-ups since 2016.

Which raises the question for Australia – can India become a favoured investment location as Aussie companies strive for next level transformation?

India second to China for APAC startups and globally third largest unicorn ecosystem

According to GlobalData, Indian entrepreneurs received US$ 16.9 billion in venture capital investment in 2021, second only to Chinese peers in the Asia-Pacific (APAC) region.

According to GlobalData’s financial transactions database, 828 venture capital financing agreements were reported in India between January and July 2021, with a total declared funding value of US$ 16.9 billion.

Flipkart raised US$ 3.6 billion, Mohalla Tech (ShareChat) raised US$ 502 million, Zomato raised about US$ 500 million, and Think and Learn (Byju’s) raised US$ 460 million in India between January and July 2021.

“While several of the top major countries globally saw a drop in VC financing value in July compared to the previous month, India managed to display growth despite a decline in VC funding transaction volume,” stated Mr. Aurojyoti Bose, Lead Analyst at GlobalData.

India has becoming a digital-first economy as smartphone usage has increased and mobile Internet has become cheaper. As a result, IT firms have benefited the most from this trend.

According to GlobalData, India has the world’s third-largest tech unicorn ecosystem, after only the United States and China. VC investors are showing interest in companies in e-commerce, social media and social networking, food delivery, edtech, and digital payments at the COVID-19 pandemic, according to Mr. Bose.

Tech innovation is not just about tech – it needs a basis of deep understanding of your business

Sundaram Business Services has a deep understanding of Australian business.

Indian firms like Sundaram Business Services in Chennai and Australia should be on your radar for tech innovation – in addition to their tech innovation capabilities, SBS has been active in Australian business for many years and knows the business environment very well.

A KPMG survey ranks India third among countries that show the most promise for tech innovation.

Tech innovation is most successful when the supplier has a deep understanding of your business. This is like a mantra for the SBS group – building innovation on the sound basis of business understanding.

There has to be cross cultural understanding and good communication.

Whether it is Artificial Intelligence, Machine Learning or other innovation, success is gained when the supplier has the capacity to how your business works and what your needs are in the market.

More than 800 industry leaders were surveyed for the report which said 39 per cent believe global ‘hub’ cities such as London, Singapore, and Tel Aviv will continue to play a vital role, enabling talent to coalesce and collaborate in communities with a solid digital infrastructure.

There are so many great Indian startup stories – and much more to come

Mr. Girish Mathrubootham started Freshworks without any special help, nor did he come from wealth.

There are so many startup and unicorn stories in India today – and we know there will be more tomorrow.

Consider Freshworks which began eleven years ago and is now a huge firm with more than 3,800 team members and offices all over the world.

Mr. Girish Mathrubootham started Freshworks without any special help, nor did he come from wealth.

“We were only a six-person company operating out of a tiny garage in Chennai over eleven years ago. I didn’t have a gilded CV or come from a wealthy household, but that didn’t stop me from dreaming big.”

“I recognise that not every creator is as lucky, which is why as an angel investor, I have funded more than sixty startups,” he continued.

Now Girish Mathrubootham of Freshworks, Mr. Manav Garg of Eka Software, Mr. Shubham Gupta ex-Matrix, and Mr. Avinash Raghava ex-Accel have teamed together to establish a founders-first company called Together Fund in an effort to boost entrepreneurial enthusiasm in India.

The fund, which has a US$ 85 million initial capital, aims to assist India’s finest SaaS entrepreneurs in building, scaling, and winning together, therefore creating India as a true product country. Together Fund is India’s first and only venture capital fund run by founders. They operate some of India’s most well-known SaaS businesses in addition to being founding partners of Together.

The future of startups and innovation is looking good for India.

India’s EdTech has a huge boost due to covid and home learning

Harsh Rajan and Nirmla Sankaran founders of HeyMath – an E-Learning, online Maths coaching institute in Chennai.

India’s online education sector has really taken off as the pandemic led to school closures and a big part of the 250 million school children switched to online learning.

Investors are attracted to the large number of startups and unicorns in EdTech.

It’s an industry that will be worth nearly $2 billion by next year and is producing unicorns such as Byjus and Skillmatics.

Even with this dramatic growth, online education is touching only a small fraction of the Indian education market, so the future is strong.

A further boost for EdTech is the new National Education Policy (NEP), which looked at addressing the challenges and extending the scope of right to education (RTE) to students aged 3-18 years, with a key recommendation to harness edtech through app-based learning, online student communities, and lesson delivery beyond ‘chalk and talk’.

According to estimates by DataLabs, there are a total of 4,450 edtech startups operating in India, spread across various segments such as test preparation, e-tutoring, online certification, skill development, online discovery, and STEAM kit and enterprise solutions.

Educational delivery will no longer be either fully online or offline but a hybrid blend of both worlds.

For countries like Australia, India has an appetite for almost all of the EdTech innovations coming through.

Bill Gates says India is one to watch for tech innovation

Tech pioneer Bill Gates praised India’s policies for financial innovation and inclusion, saying his philanthropic foundation is working with other countries to roll out open-source technologies modeled on the country’s implementation.

“If people are going to study one country right now, other than China, I’d say they should look at India,” Gates said at the Singapore Fintech Festival on Tuesday. “Things are really exploding there and innovation around that system is phenomenal.”

India has built ambitious platforms for universal identification and digital payments, including the world’s largest biometric database and a system for sending rupees between any bank or smartphone app. Gates said those policies have drastically reduced the cost and friction of distributing aid to the poor, especially during the pandemic.

7 fatal mistakes in Indian market entry

India is super exciting, vibrant, colourful and amazingly friendly. People are accessible and available. Deals can be signed and MOU’s are much loved. The population of over 1.2 billion is soon to become the largest in the world and is soon to overtake China.

While India will probably not be “another China”, it is becoming a global power in its own right and an economy that will soon not be too far behind the USA and China.

So, it makes sense to be there real quick, yes?

YES be there – but watch out for these fatal mistakes

  1. Trying to do the whole country at once will exhaust and confuse you – even Indian companies take years to cover it. Select your best one or two points of entry and the rest will follow.

2. Going in quick on price might seem exciting – but who is actually winning out of this deal? You become a disposable and cheaper provider – so your future is very short term.

3. Appointing the first person who says “yes” seems exciting and then nothing happens. Later you might work out every Indian says “yes” – in their culture, they have to. It takes time to find a “yes” that is real.

4. Focusing on injustice, slums, inequality and the Indian way might be something you think is important but of course it is pretty offensive to your hosts. Sure the traffic is diabolical, but there is no benefit in whinging.

5. A short time frame such as one year is a real killer for Indian market entry. It needs to be a minimum 3 years. If you cannot give it time, go somewhere else.

6. Going it alone sounds brave – but is stupid and wasteful. India is all about relationships and collaborations. And you will need “hand holding” by someone who knows the ropes.

7. Ignoring cultural differences is a recipe for misunderstanding and disappointment. Cultural differences between India and the west are massive – and what we have in common is also massive. You need to understand them both.

Suzlon Group appoints new CEO for next stage of renewable energy

Suzlon Group, India’s largest renewable energy provider, has announced that it has appointed Mr. Ashwani Kumar as its Group CEO.

This is a significant announcement for sustainable energy and India in particular.

The Suzlon Group is one of the leading renewable energy solutions providers in the world with a global presence across 18 countries in Asia, Australia, Europe, Africa and Americas. Headquartered at Suzlon One Earth in Pune, India; the Group is comprised of Suzlon Energy Limited (NSE & BSE: SUZLON) and its subsidiaries.

Ashwani Kumar, with over three decades of experience in the areas of projects, business development and finance at leading Indian Power and Infrastructure companies is a Mechanical Engineer, and an alumnus of IIM Bangalore and The Harvard Business School.

Mr Tulsi Tanti

Mr Tulsi Tanti, Chairman and Managing Director, Suzlon Group, is the driving force who has built Suzlon into a major global wind energy player.

Mr Tanti is picture sixth from left when he presented the Australia India Address in Melbourne.

Four Indian startups become unicorns during Covid19

Great Indian story of succeeding in tough times – four Indian startups, Postman, Nykaa, Unacademy and Razorpay, have become unicorns amid covid-19.

In the venture capital world, a “unicorn” is a startup with a value of $1 billion.

The nation is on track to have 8 unicorns in 2020, almost the same number of additions as in 2019.

According to a study titled ‘Covid-19 and the Antifragility of the Indian Startup Ecosystem,’ India is on its way to having 100 unicorns by 2025.

The study was launched by TiE-Delhi, a global non-profit organisation supporting entrepreneurship in collaboration with Zinnov, a global management and strategy consulting company.

It revealed that total funding fell by 50% compared to pre-covid levels during the lockdown. As a result, around 40% of start-ups have been adversely affected and 15% have been forced to discontinue operations.

The third largest start-up ecosystem in the world was jolted by the multi-dimensional pandemic and the effect was extreme during the lockdown period from March to June 2020. However, the rate of recovery, both in demand and in investor sentiment, was faster than anticipated as the economy opened.

Why is India doing so well in tough times?

During Covid19 there has been a big move to digital consumption – so startups in education, healthcare and trade have boomed.