A game such as cricket can change our society, and this is surely the case for girls and young women growing up in India.
The Indian women’s cricket team won their first World Cup, playing to a sold-out suburban Mumbai stadium of 45,000-seat capacity and drawing over 300 million views online.
Can you imagine how many girls are now dreaming of a sporting future?
In India, this win means women’s cricket is now standing on its own merit, and there will be millions of young women turning up to play the game – which in itself is a social change.
Advertising and sponsorships will flood in for this team.
But the powerful BCCI, India’s cricket governing body, must increase women’s tournaments so they have more game time and add Women’s Premier League teams to absorb new talent. Demand for local coaching and equipment will explode – and the BCCI needs to step up.
Change from the BCCI has been slow – for example, this week the board announced a bonus of 510 million rupees for the women’s team, less than half the 1.25 billion rupees it gave to the men’s team when they won the T20 World Cup last year.
They cannot ignore the level of “love of the game” among Indian women and cricket fans around the world.
Let’s hope for an India vs Australia final for the next women’s world cup!


