Of course, Citrus Australia is encouraging growers to think about building relationships in the Indian market. We produce plenty of citrus and more to come.
But it was such a thrill to learn that their CEO, Nathan Hancock (pictured), believes at least a 5-10 year strategy is required.
INTO INDIA has been saying for years – India is for the long-term relationship builders and Citrus Australia is heading the right way.
He has told the industry they might need to accept a lower price just to build this relationship – and then there could be opportunities for price increase.
He rightly says India wants to buy “safe and healthy” food – and Australia has this reputation.
Citrus Australia has been looking at the potential for mandarins – I would too, and one target could be the millennials (age 21-37) who are more open to experimenting with foods.
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Author: Stephen Manallack
Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand.
Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication.
Passionate campaigner for closer western relations with India.
Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India.
A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.
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