Of course, Citrus Australia is encouraging growers to think about building relationships in the Indian market. We produce plenty of citrus and more to come.
But it was such a thrill to learn that their CEO, Nathan Hancock (pictured), believes at least a 5-10 year strategy is required.
INTO INDIA has been saying for years – India is for the long-term relationship builders and Citrus Australia is heading the right way.
He has told the industry they might need to accept a lower price just to build this relationship – and then there could be opportunities for price increase.
He rightly says India wants to buy “safe and healthy” food – and Australia has this reputation.
Citrus Australia has been looking at the potential for mandarins – I would too, and one target could be the millennials (age 21-37) who are more open to experimenting with foods.