Vegemite will make its way into Indian shoppers’ online baskets after the launch of an Amazon Australia store there – possibly the most exciting India news for Aussie consumer goods exporters.
The Aussie shop at Amazon India already has Australian brands including Capilano, Swisse, Sukin, Gaia Skin Naturals, Australis, Sanitarium, Sun Rice, Orgran, Australia’s Own and the Byron Bay Chilli Co available immediately.
Why is this so exciting? India has just been a distant dream, a major hassle, a demanding market with too many markets, too many restrictions and challenges at every turn. Going with this online alternative makes it accessible, sensible and possible.
Up to now, India is Australia’s fifth-largest export market and is tipped to be the third biggest economy in the world by 2035, behind China and the US. This could well up the priority of India for Australian exporters.
Who can play in this new space? Australian food, health, fashion, sporting goods, home care and lifestyle brands.
The online store gives local Australian businesses easier access to 450 million internet users in India out of the population of 1.3 billion.
How do you get into this online space?
You still have to know about India, the market and the trends. You also have to know where you might fit in this scene. You would expect me to say this – but having someone here who knows India has been a key for almost every successful exporter to India.
Then team up with Austrade and Amazon for your “passage to online India”.