A quick guide to doing business in India

THE “INTO INDIA” QUICK GUIDE TO INDIAN BUSINESS CULTURE

  • While India is one country, there are many Indias within India. India is a multilingual, multi-ethnic and pluralistic society, and vast cultural differences can be seen between North and South India.
  • You might need multiple “market entry strategies” to succeed with these “many Indias”.
  • But beware of generalisations and “expert” advice (including mine!) – it has been said that: “Whatever you can rightly say about India, the opposite is also true.”
  • English is the official language of business.
  • Be prepared for meetings to start and finish late and for interruptions to occur on a regular basis. If you can adapt to interruptions (in almost every activity) then you will have fun and enjoy India.
  • Learn the art of “going with the flow” – avoid filling your whole day with appointments, be flexible, be curious, take in the sights and sounds of this wonderful country and your hosts will be aware of how much you enjoy it.
  • You will no doubt be surprised by how formal and hierarchical is the relationship between managers and staff in India.
  • Indians place great value on relationships: take the time to develop contacts and relationships.
  • “Being there” is a big part of making it in India.
  • One last “generalisation” – India is young, confident, fast and energetic – you need to be all these things too!

India now wants to lead development in the “Global South”

For several years we have speculated about India’s foreign policy agenda – fuelled by its multi-alignment strategy – where does India stand, ask many western commentators.

But just quietly India has gradually revealed its priority.

Of course, part of this is a response to China – a country which shares contested borders with India.

Many western leaders hoped to “bring India into the fold”, becoming an alliance partner of the USA and others in the west.

But India has made its own choices.

New Delhi plays an active role in multiple organisations – the QUAD (Japan, USA, Australia and India), the SCO (Shanghai Cooperation Organisation) and the BRICS (Brazil, Russia, India, China and South Africa) and remains in these in part to prevent China dominating.

But the “Global South” is now a top priority for Delhi.

India is building a unique bond between the developed and the developing world of the “Global South”. India alone can help the west engage and truly contribute to economic development in the region. For the USA, India can help Washington as it struggles to define and commit to the “Global South”.

It’s an exciting vision, put together by Prime Minister Modi and Foreign Minister Jaishankar.

This “Global South” vision of India does not stop its connections with the west – which remains an important source of technology and capital for India’s growth. It is a great balancing act by the Indian Government.

Since Australia shares its future with many of these “Global South” countries, where can Australia support India in this emerging vision?

Read a more detailed Lowy Institute analysis of India and “Global South” here:

https://www.lowyinstitute.org/the-interpreter/why-india-keeps-foot-both-camps#msdynttrid=FB8Fb-XPrVU8xav4ltaVW09Lm0iwxwP8NNavfmZ3oew

One minute of wisdom – lessons from India on how to relate to conflict

Can we take a more balanced approach to conflict?

In the week ahead, we will almost all face conflict – over politics, within families, at the shopping mall, in school, at work and more. People are on edge. We can protect ourselves from conflict with these simple lessons I picked up from various Indian sources.

Conflict within Yourself:

For most of us, conflict within ourselves is the most long-standing conflict in our life. There is another way. The moment you befriend yourself, everything changes.

Here’s one way to start – what can you forgive yourself for right now?

Conflict with Others:

A massive lesson from India is that relationships are central – they might even be everything. Looking back at the end of your life (if you can imagine) what will matter most is your relationships with the people you love. Do something simple to reinforce this feeling – make someone a cup of tea, reach out to someone you have neglected.

Conflict for The World:

It can get on top of us. Conflict everywhere – Ukraine war, climate change, election battles, communal violence – how can we cope? Pay some attention; you are part of the entire web of life. But try not to follow these conflicts minute by minute. Thinking constructively is a good alternative – for example, how is your lifestyle in conflict with the needs of our planet and the natural world?

In this week ahead, choose connection and relationships. It will lift the weight of conflict off your shoulders.

Trying to understand the mind of India? How to combine science and temples…

ISRO chief prays for success of Chandrayaan space moon mission at Chengalamma temple in Sullurpeta

Last week India celebrated landing on the moon, led by S Somanath, ISRO Chairman. Days before he was at a temple (pictured) praying for the success of the mission. How does his mind combine science and spirituality?

His words: “I am an explorer. I explore the Moon. I explore the inner space. So it’s a part of the journey of my life to explore both science and spirituality. I visit many temples and I read many scriptures. I try to find the meaning of our existence and our journey in this cosmos. It’s a part of the culture that we are all built to explore, find out the inner self as well as outer self. So for the outer, I do science, for the inner I come to temples…”

This quote from ISRO chairman was sent by my friend Vinay Sarawagi, Senior Vice President Digital, Times Group, and it describes Indian philosophy seamlessly. In many societies this would be seen contradictory.

As Vinay wrote: “Bharat teaches one to think multidimensionally, to appreciate the mystery and paradoxes of life.”

INTO INDIA would add that this is an intellectual challenge for many in the west, who tend to see things as one way and not the other. In foreign policy, it is why aligned countries struggle to understand India’s view of a multidimensional world – in which instead of alignment India pursues multi-alignment.

https://www.thehindu.com/news/national/andhra-pradesh/isro-chief-prays-for-success-of-chandrayaan-mission-at-chengalamma-temple-in-sullurpeta/article67076394.ece

Values like friendship and tolerance play a role in building cultural sensitivity and harmony

Australian Foreign Minister Penny Wong is a role model in cross-cultural adaptation

When Australian Foreign Ministers from Julie Bishop through to Penny Wong wear a headscarf or adapt in other ways to the culture they are visiting, they are an example to all of us of being a good guest, showing respect and acting with tolerance and friendship. Whether we travel as tourists, traders or diplomats, the old maxim of “when in Rome do as the Romans do” contains an underlying value of adapting to the local culture while staying true to our own.

We take our values with us – some of the values I would pack when going overseas would be the great Australian traditions of friendliness, flexibility, tolerance and a fair go.

The world is not “like us” – much of the world is religious rather than secular, where dress codes and traditions run deep. When you think about travel, part of the excitement comes from this difference and with an open mind we can explore difference in a way beneficial to both.

Organisations like Asialink, the Centre for Australia-India Relations and the Australia India Institute are helping prepare us to become “Asia ready” as we embark on this Asian century, and that readiness is going to involve doing things and wearing things which are not our normal experience. Again, this is adapting to others while being true to ourselves.

At business meetings in India there is frequently the lighting of the lamp, a Hindu tradition which westerners are generally invited to join. In Indian Hindu tradition, light is taken to symbolise knowledge, so it is an auspicious start to an exchange of views and ideas. Lighting of lamps is not something we do in Australia, but doing it when in countries where it matters is an act of tolerance and respect.

In Japan a greeting might include a respectful bow, while in India a welcome greeting might include placing the palms of the hands together in front of the chest while saying “Namaste” which literally means “I bow to you”. It is simply friendly and nice to reciprocate – even though our own way would be to just shake hands.

Throughout Asia, business meetings will often involve a large team of locals from the very senior to the junior – and while our egalitarianism makes us want to reach out and chat to juniors as well as seniors, the locals are at least confused and often offended by this action because in their culture all discussion is to the most senior person. Even the junior person engaged in conversation by the willing Aussie is generally flustered and embarrassed to receive this attention. Egalitarianism is a value that needs to be balanced by tolerance and adaptability – balanced, not “sold out”.

In Southeast Asia at many political and business functions the locals and guests will wear batik shirts – not to everyone’s taste, but adapting to this is not a betrayal of something sacred back home.

When a local business person generously offers to take me to their temple, I am often asked to wear the sari cloth skirt as a form of covering – and happily do so because this is what my host wants and I have never felt that I was selling out some Australian value.

In homes and buildings throughout Asia, guests might be asked to remove their shoes and it is simply respectful to do so.

Australia has embraced the indigenous “welcome to country” at national ceremonies and even sporting events, and I would like to see this performed at more international business meetings, trade missions and diplomatic gatherings.

Underlying this and other culturally sensitive activity is a value which would go a long way towards creating global harmony – the value of tolerance.

Good news you probably didn’t hear about – poverty reduction in India is the “most under-reported story of our time”

From our good friends at FUTURE CRUNCH who are determined to tell us stuff the media overlooks.

The decline of poverty in India is the most underreported story of our time.

Two weeks ago, the country’s biggest public policy think tank released a new report, and the numbers are mind-blowing. 135 million people were lifted out of multi-dimensional poverty between 2015-16 and 2019-2021, easily putting the world’s most populous nation (and fastest growing major economy) on course to achieve its SDG targets.

India and Australia? The best analysis you can read

Former Australian diplomat, John McCarthy AO, continues to be by far our best analyst and writer on relations with India.

John is a Vice Chancellor’s Fellow at the University of Melbourne, an Adviser to the Asialink Board and a former High Commissioner to India.

It is worth revisiting an Asialink Insight he wrote in May of this year.

The Insight is titled “The Strategic Illusion of India” and in two short paragraphs he makes the case for closer diplomatic ties with India:

“Over the past two decades Australia has rightly recognized the rise of India. Its population at 1.4 billion exceeds China’s. It is the world’s third biggest economy in purchasing power parity terms and it should soon be third in nominal terms.

“We now have four diplomatic offices on the ground in India. It is our biggest source of immigrants. It is our fourth biggest export destination. Education links are burgeoning. All to the good.”

But John McCarthy’s enthusiasm for India comes with warnings.

His first was “India does not share our world view.”

His second was: “It does not expect others to come to its aid and it will not join someone else’s war.”

So, he recommends we build the relationship with patience and realism.

Great analysis. Top advice. Read more…

https://asialink.unimelb.edu.au/insights/the-strategic-illusion-of-india

The many levels that make up India engagement for one major Australian company

Shayne Elliott, CEO, ANZ Bank, pictured at Gateway of India, Mumbai, on a recent visit.

Australia’s ANZ Bank has proven that a long association with India (they started in 1986) can achieve a strong balance of business over there.

Patience is a great business builder.

And flexibility makes for sustainability.

Adaptation to the many levels of opportunity has worked for this bank.

Read more detail here:

https://bluenotes.anz.com/posts/2023/06/anz-news-india-growth-shayne-elliott?pid=bln-link-td-bln-06-23-tsk-rufus-india

Might be some lessons in there that can help with your India ambitions?

Melbourne Business Schools partners with India’s top business school and shows the way

Breakthrough deal in education relations of India and Australia.

The Melbourne Business School at the University of Melbourne has announced a partnership with India’s top business school – the Indian School of Business (ISB).

Now, this partnership will give MBA students a truly global perspective of emerging business trends.

As part of the collaboration between the two schools, Executive MBA and Senior Executive MBA cohorts from Melbourne Business School will undertake immersion modules at ISB’s Hyderabad campus (pictured).

This is a brilliant deal and will contribute to the India-capability of Australian executives.

Read more:

https://mbs.edu/news/Indian-School-of-Business-MBS-partnership-2023

India will respond to China’s power on its own terms, not as a junior partner of the USA

Sometimes the shortest messages are the best.

Good friend and colleague Vinay Sarawagi is Senior Vice President Digital for the Times Network and is based in Delhi.

If you think India has shifted “our way” or is ready to follow “our friends” then here is some food for thought – so simply and elegantly put by Vinay.

🌍 India’s growing role in containing China’s power will be on its own terms, not as an appendage of the United States.

🤝 Collaborating with India in the Indian Ocean and developing niche military capabilities can strengthen the US-Indian partnership for regional security.

🔒 A realistic and resilient strategic partnership with India can contribute to stability without imposing unreasonable expectations, benefiting both nations and deterring potential crises.

Makes sense to me – INTO INDIA has long had reservations about the cheerleaders who think via the QUAD and other moves that India is somehow now part of the US alliance.

Not happening.