India’s wine grape harvest is well down this year. A spell of unseasonal rain in October and November has spoiled grapes sown in Sangli and Nashik – both are in the State of Maharashtra in the “cooler” areas near the Western Ghats mountain range.
Pictured above – Sula vineyards – dominant Indian wine brand
On average, the state of Maharashtra crushes 20,000 tonnes of grapes and produces 1.2 million litres of wine – this year, however, just 12,000 to 15,000 tonnes of grapes will be crushed, resulting in the production of 700,000 litres of wine.
I first heard about this from the Trade Promotion Council of India who produce terrific information about trade with India – well worth having a look at their website.
But the figures hide another reality – quality will be down.
Commenting on the issue, Mr. Rajesh Jadhav, secretary of All India Wine Production Association, said, “There will be a 25% reduction in wine production and due to poor quality of the fruit, it will be difficult to maintain quality.”
India’s millennials (there are 450 million of them) are drinking wine – not in quantity but definitely chasing quality.
The Australian wine industry has a presence in India but mostly at the lower end – cheaper or good value wines led by Jacobs Creek.
Time for Australian wines to pursue sales channels in India!
Author: Stephen Manallack
Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand.
Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication.
Passionate campaigner for closer western relations with India.
Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India.
A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.
View all posts by Stephen Manallack
One thought on “India wine harvest down this year – opportunity for Australia?”
Thank you for share us. For more information visit our websites Best Mobile App Development Company in Hyderabad and Best Ecommerce Website Design Company in Hyderabad
LikeLiked by 1 person