When Mahatma Gandhi said “Be the change you want to see in the world” he proclaimed one of the great calls to action of all time. You want change? Be that change – start with yourself.
After Covid19 we will all have changed in some way. We need to.
Mahatma Gandhi can inspire the post Covid19 world
In 1882 the British rulers of India imposed a Salt Act which banned Indians from collecting or selling salt – as a result, Indians had to buy salt from their British rulers.
In 1930, Mahatma Gandhi developed his concept of SATYAGRAHA – nonviolent resistance. He walked 240 miles to the coast to peacefully break this law.
What was the outcome? India had a pathway to independence – nonviolent resistance. Mahatma Gandhi was now centre stage in the march to Indian independence – the nation had a voice and he became a global figure.
How should this inspire us for post Covid19? Especially those of us who are in business or are budding entrepreneurs?
Instead of complaining how things “should be”, take action
Become a visual symbol of what you want – pictures of Gandhi collecting salt went global
Stick to core principles (for Gandhi, Satyagraha)
Be agile, innovate and create simple, local things the market can do – thousands picked up salt and defied the British
Think of ways to break out of the norm, defy conventions and thereby gain market presence