Mahatma Gandhi can inspire business and leaders in the post Covid19 world

When Mahatma Gandhi said “Be the change you want to see in the world” he proclaimed one of the great calls to action of all time. You want change? Be that change – start with yourself.

After Covid19 we will all have changed in some way. We need to.

So, today:

Mahatma Gandhi can inspire the post Covid19 world

In 1882 the British rulers of India imposed a Salt Act which banned Indians from collecting or selling salt – as a result, Indians had to buy salt from their British rulers.

In 1930, Mahatma Gandhi developed his concept of SATYAGRAHA – nonviolent resistance. He walked 240 miles to the coast to peacefully break this law.


What was the outcome? India had a pathway to independence – nonviolent resistance. Mahatma Gandhi was now centre stage in the march to Indian independence – the nation had a voice and he became a global figure.

How should this inspire us for post Covid19? Especially those of us who are in business or are budding entrepreneurs?

Instead of complaining how things “should be”, take action

Become a visual symbol of what you want – pictures of Gandhi collecting salt went global

Stick to core principles (for Gandhi, Satyagraha)

Be agile, innovate and create simple, local things the market can do – thousands picked up salt and defied the British

Think of ways to break out of the norm, defy conventions and thereby gain market presence


Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

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