Pranshu Sikka, CEO, Strategic Planner and Founder of The Pivotals (which styles itself as India’s first “Business Worries Outsourcing” firm) mentions how important it is to do four right things keeping everyone in mind.
- Empathize & Strategize- It is important to keep our relationship with existing clients alive. Empathize- they are as badly hit as we are. Consider creating a pipeline of business through digital outreach. Look at the older leads that were on the backburner due to one reason or another.
- Offers: Check, if there is merit in diversifying your offering to keep yourself relevant in a post corona world. Think about your stakeholders, yourself, consumer and employees.
- No Knee-Jerk Reactions– Businesses are getting affected but don’t get lured into completely diversifying to a new, unrelated stream of business. It is only a matter of time until the situation settles and allows business houses to take more informed calls. Knee-jerk reactions won’t do any business any good.
- Morality & Law- As a business don’t cut corners. Don’t do the mistake of doing something not in consonance with morality or law. It is imperative to be on the right side of the law as well as ethics- something which will hold the key to tiding over these difficult times and creating a sustainable value propositions.