4 tips from India for business and entrepreneurs during the Covid-19 crisis

Pranshu Sikka, CEO, Strategic Planner and Founder of The Pivotals (which styles itself as India’s first “Business Worries Outsourcing” firm) mentions how important it is to do four right things keeping everyone in mind.

  1. Empathize & Strategize- It is important to keep our relationship with existing clients alive. Empathize- they are as badly hit as we are. Consider creating a pipeline of business through digital outreach. Look at the older leads that were on the backburner due to one reason or another.
  2. Offers: Check, if there is merit in diversifying your offering to keep yourself relevant in a post corona world. Think about your stakeholders, yourself, consumer and employees.
  3. No Knee-Jerk Reactions– Businesses are getting affected but don’t get lured into completely diversifying to a new, unrelated stream of business. It is only a matter of time until the situation settles and allows business houses to take more informed calls. Knee-jerk reactions won’t do any business any good.
  4. Morality & Law- As a business don’t cut corners. Don’t do the mistake of doing something not in consonance with morality or law. It is imperative to be on the right side of the law as well as ethics- something which will hold the key to tiding over these difficult times and creating a sustainable value propositions.

Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

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