Australian firm MoooFarm wins award for work in India

MoooFarm, co-founded by Australian Indian impact entrepreneur Param Singh (pictured below) has been awarded a winning prize of $30,000 for their breakthrough technology of ‘Facial Recognition of Cattle’ in the Agriculture Insuretech Innovation Challenge organised by the World Bank Global Index Insurance Facility.


MoooFarm is an award-winning initiative that aims to increase income of 75 million small dairy farmers through capacity building, last mile extension and transfer of technology. Through its unique approach, MoooFarm addresses United Nation’s Sustainable Development Goals toward Gender Equality, Poverty and Responsible Production and Consumption.

MoooFarm, bagged a winning price of USD 30,000 by The World Bank Group in Data Analytics category for their unique solution of ’Facial Recognition of cattle’.

With an accuracy of 95.7%, MoooFarm was able to test the facial recognition model using deep learning technology. In the coming weeks, this breakthrough technology will reach each and every small-holder farmer via MoooFarm’s mobile based application and its network of Village level Entrepreneurs.

According to The World Bank Group, the Global Index Insurance Facility (GIIF), “helps smallholder farmers and micro-entrepreneurs gain better access to finance, manage financial losses, and protect their livelihoods against more frequent and more severe weather events…since 2009 it has facilitated more than 4.6 million contracts, covering over 23 million beneficiaries and $730 million in agricultural investments insured in more than 30 developing countries.”

Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

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