When India take on South Africa in its first world cup fixture at Southampton on June 5, there will be a sea of people dressed in blue to cheer the team. The one-and-a-half-month long cricket carnival kicks off from May end and the estimate is around 80,000 Indians may travel for the World Cup.
India dominates world cricket – money, supporters, TV audience, etc.
The demand is the highest for India-Pakistan match at Old Trafford in Manchester on June 16 and also for the final at Lords on July 14.
To put the 80,000 in perspective, in a typical year approximately 515,000 Indians visit UK.
Author: Stephen Manallack
Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand.
Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication.
Passionate campaigner for closer western relations with India.
Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India.
A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.
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