80,000 Indians to travel to UK for World Cup of Cricket

When India take on South Africa in its first world cup fixture at Southampton on June 5, there will be a sea of people dressed in blue to cheer the team. The one-and-a-half-month long cricket carnival kicks off from May end and the estimate is around 80,000 Indians may travel for the World Cup. 

India dominates world cricket – money, supporters, TV audience, etc.

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The demand is the highest for India-Pakistan match at Old Trafford in Manchester on June 16 and also for the final at Lords on July 14.

To put the 80,000 in perspective, in a typical year approximately 515,000 Indians visit UK.

Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

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