India has the largest child population – a market hungry for product

India has the largest child population globally – 125-150 million in the age group up to 4 years.

With increasing numbers of Indian women in employment, rising awareness of child nutrition and rapid urbanisation, the paediatric nutrition category presents a significant growth opportunity.

Opportunities include child products in health, wellness and nutrition space – encompassing wellness nutrition as well as disease specific nutrition and our consumer brands.

Add to this education and learning, toys, clothing and much more.

The Demographic Dividend

In a favourable development for India, the growth in India’s working age population (people between 15 and 64 years of age) is outnumbering the growth in its dependant population. Children aged 14 or below as well as people aged above 65 years fall under the latter category.

This surge in the working-age population is expected to last for a total spell of 37 years, until 2055.

According to studies, such a phase is usually accompanied by a rapid economic growth.

Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

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