India has the largest child population globally – 125-150 million in the age group up to 4 years.
With increasing numbers of Indian women in employment, rising awareness of child nutrition and rapid urbanisation, the paediatric nutrition category presents a significant growth opportunity.
Opportunities include child products in health, wellness and nutrition space – encompassing wellness nutrition as well as disease specific nutrition and our consumer brands.
Add to this education and learning, toys, clothing and much more.
The Demographic Dividend
In a favourable development for India, the growth in India’s working age population (people between 15 and 64 years of age) is outnumbering the growth in its dependant population. Children aged 14 or below as well as people aged above 65 years fall under the latter category.
This surge in the working-age population is expected to last for a total spell of 37 years, until 2055.
According to studies, such a phase is usually accompanied by a rapid economic growth.