Indians lanes are now dotted with cyclists.
The industry was growing at 5-7 per cent every year but because of the coronavirus pandemic, it is now expected to grow at 15-20 per cent, led by a surge in first-time users.
Not just adult professionals but kids, too, are increasingly taking up cycling as an activity.
The Indian cycle industry is second largest in the world, followed by China – 22 million units are made in the country every year.
According to industry numbers, 22 million cycles were sold in 2018-19 and 18 million were sold in in 2019-20.
The trend of people going to work on cycles has not kicked off in urban India yet – much lower in comparison to European countries.
It’s just another market sign of Indians taking up products and services that have long been in the west – and therefore a sign of opportunity.
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Author: Stephen Manallack
Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand.
Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication.
Passionate campaigner for closer western relations with India.
Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India.
A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.
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