Indians lanes are now dotted with cyclists.
The industry was growing at 5-7 per cent every year but because of the coronavirus pandemic, it is now expected to grow at 15-20 per cent, led by a surge in first-time users.
Not just adult professionals but kids, too, are increasingly taking up cycling as an activity.
The Indian cycle industry is second largest in the world, followed by China – 22 million units are made in the country every year.
According to industry numbers, 22 million cycles were sold in 2018-19 and 18 million were sold in in 2019-20.
The trend of people going to work on cycles has not kicked off in urban India yet – much lower in comparison to European countries.
It’s just another market sign of Indians taking up products and services that have long been in the west – and therefore a sign of opportunity.