India trade policies and “self reliance” focus could be bad news for Australia

As China continues a trade war with Australia, news from India would be a concern to those who see India as an alternative market to China.

In his India Independence Day speech, Prime Minister Narendra Modi launched “Atma Nirbhar Bharat Abhiyan” (Indian self-reliance). This would have set the alarm bells ringing in Austrade and the Government.

It sounds like protectionism, looks like protectionism and seems impossible to achieve without protectionism – but everyone in India is busy telling us it is not protectionism.

Even so, the speech by PM Modi gave a call for reducing imports and pushing exports of finished products in place of raw material, saying the country will have to move forward with the mantra of ‘Make in India’ as well as ‘Make for World’.

External Affairs Minister (EAM) S Jaishankar later clarified, saying that Atma Nirbhar Bharat merges domestic production and consumption with global supply chains. He added that it’s not about being self-contained or being closed to the world rather being self-sustaining and self-generating.

China has imposed an 80 percent tariff on barley imports from Australia in retaliation for Canberra’s demand for an independent investigation into the origins of the COVID-19 pandemic. This will cost Australian farmers AU$500 million annually. It has also hit imports of Australian wines.

Can Australia turn to India as an alternative? For wines, probably not – Australia is seen as a source of non-premium cheap wines in India so our premium sales to China would not appeal there – at least not without a lot of marketing.

Here’s what I think Atma Nirbhar Bharat means India will do:

  1. Reduce its over-dependence on other countries for trade by focusing on inward manufacturing.
  2. Promote Indian products, brands and services by becoming “VOCAL FOR LOCAL”; and
  3. Continue to trade with other countries but aim to eliminate trade imbalances and, where possible, adopt a mercantilist approach to international trade.

So, Australia and other potential trading partners with India will have to make up their own minds. For for now, Atma Nirbhar Bharat does not look like good news for them.

Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

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