India’s e-Commerce major Flipkart set record sales in the “Big Billion Days” launch of festival season online sales (Navrati and Diwali are in October).
Both e-commerce majors Flipkart and Amazon India had record transactions on their platforms on the first day of their annual festive sale, which started early on Sunday.
Flipkart is now owned by American retail major Walmart.
Flipkart had demand in all major categories, including beauty, women’s ethnic wear, kidswear, sports, fast-moving consumer goods, baby care, private labels, and furniture on the first day of the sale.
High end phones are in demand – Amazon had big sales in premium smartphone brands OnePlus (pictured), Samsung, and Apple. Large appliances and televisions showed growth.
The company said the largest number of new customers shopped for fashion, daily essentials, and consumables.
For Flipkart, travel was also the fastest-growing category which saw 12X growth over last year.
Also, over 2.3 million consumers engaged with games on the platform. There were close to 10 million new app downloads in less than a month in the run-up to BBD 2019.
Candles of the Diwali celebrations coming up on 27 October – a time of gift giving and family gatherings similar in scale to Christmas