Indian middle-class consumers are spending big this festive season and online shopping is booming

India’s e-Commerce major Flipkart set record sales in the “Big Billion Days” launch of festival season online sales (Navrati and Diwali are in October).

Both e-commerce majors Flipkart and Amazon India had record transactions on their platforms on the first day of their annual festive sale, which started early on Sunday.

Flipkart is now owned by American retail major Walmart.

ethnicwear

Flipkart had demand in all major categories, including beauty, women’s ethnic wear, kidswear, sports, fast-moving consumer goods, baby care, private labels, and furniture on the first day of the sale.

High end phones are in demand – Amazon had big sales in premium smartphone brands OnePlus (pictured), Samsung, and Apple. Large appliances and televisions showed growth.

oneplus

The company said the largest number of new customers shopped for fashion, daily essentials, and consumables.

For Flipkart, travel was also the fastest-growing category which saw 12X growth over last year.

tourists 4

Also, over 2.3 million consumers engaged with games on the platform. There were close to 10 million new app downloads in less than a month in the run-up to BBD 2019.

AAAdiwali_11

Candles of the Diwali celebrations coming up on 27 October – a time of gift giving and family gatherings similar in scale to Christmas

Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

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