This chain started in India, expanded to China and has now invested heavily in Indonesia. It is called OYO (On Your Own) and was started in 2011 by then 18-year old Ritesh Agarwal. It is like the “Uber” of hotels – acquiring and setting standards for previously struggling hotels.
The group now has more hotel rooms in India than Taj Hotels – of course, Taj is at the top end while OYO has been a big provider of budget rooms.
Within three months of its foray into Indonesia, the company has launched the first phase of expansion in 16 cities and witnessed a 5x growth. It aims to expand to 100 cities by the end of the year.
The company is adding on an average 70 hotels in Indonesia every month.
OYO created a uniquely Chinese identity for its local Chinese business and is localising in Indonesia.
OYO is in over 280 cities in China, with about 5,000 hotels, and over 260,000 rooms.
The company has already started operations in Malaysia and will enter Philippines soon.
It plans to have a pan-southeast Asian presence by the end of the year, before it starts making a move towards Europe.