10 reasons every business can find a market in India

To understand what a great long-term opportunity India is, consider these facts:

  1. The numbers are on your side:  564 million below the age of 20
  2. The middle class is growing: 600 million growing middle-class, saving rates have tripled in last 12 years
  3. The mindset is right:  adaptability, competitive, entrepreneurial, believes in “learning, earning and spending”
  4. Challenges lead to opportunity:  mainly in areas such as transport and agricultural infrastructure, medical, power generation & distribution, education, healthcare
  5. Eating and drinking is changing: food & Beverages: food processing, food packaging, food warehouse and transport, health drinks
  6. Homes are stylish: home decor products, kitchenware essentials, bed and bath
  7. Paying for Healthcare: diagnostics and testing, medical equipment, health supplements, clean air and water products
  8. Consultancy Services are flat out: engineering, business development, product development, security analysis, accounting
  9. Infrastructure is big ticket: waste management, solar and wind technologies, temperature-controlled warehouses, air and noise pollution control technologies, towing trucks, and automated parking lot equipment.
  10. “Franchising” is popular: Top sectors with franchising opportunities are Education and Healthcare due to a huge mismatch between supply and demand now and in the coming years

Time to find your niche in India?


Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

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