Australia finally has a strategy to build relations with India – but detail and time will tell

At last! Australia has ‘An India Economic Strategy to 2035’ — let’s hope this will have an impact and lead to change.

The strategy document noted that current trade with India is around $15 billion – it should have lamented this as a pathetic failure of previous initiatives. In contrast, current trade with China is $200 billion.

The report talks about several priority areas but only time will tell if the detail and approaches are right.

It misses on not placing enough emphasis on cross-cultural understanding. This is Australia’s biggest failing and underpins our poor outcomes with India – we just cannot talk to each other in a way we both understand.

The report also misses some strategic points – while it talks about declining US power in the region it could acknowledge that India has never understood our close alliance with the US. Nor does India have Australia’s (US based) global focus that we have to boost democracy etc. India is far more accepting of the world as it is. To know this is to have better diplomatic (and trade) relations.

It is also light on detail about how to benefit from the reach and connections of the 700,000 or so Indians who have migrated to Australia. But further focus and research will no doubt come from the report.

I really like that the report noted the Indian opportunities for Australia “would not fall into its lap and that the government would require a sharper national focus on India, an unambiguous commitment by Australian business and a deeper understanding by both government and business of the magnitude of what is unfolding in an Indian market place which will only get more crowded”.

More to come…

http://dfat.gov.au/geo/india/ies/index.html

Indian uni students coming to Melbourne for “western immersion” programs

Swinburne University continues to host “Western Immersion” programs for Indian uni students – I am always pleased to speak about “Letting your light shine” to these groups – this one is from Tamil Nadu. With 50% of the India population under the age of 25, they face stiff competition for jobs – hope we helped give them an advantage with some of the secrets of PR and good communication. Especially focusing on teaching them how to do a “personal pitch”.

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