Australia is now the second highest in India for awareness, consideration and active planning for touring Australia, just below Dubai and surrounds. The “big three” for Indians are Dubai, USA and Australia.
What is exciting about the Indian traveller market is that there is an attitudinal shift – from saving to spending.
Arrivals from India for the year 2023 were at 396,000; which were on par with 2019 levels.
Indian travellers are spending more – spending A$2.2 bn on their Australia trips (an increase of 20% when compared with 2019).
In addition to the shift to spending, there is a generational shift: Indians are travelling at a much younger age.
In my home state of Victoria and the city of Melbourne, India was Victoria’s second largest tourism market by value in 2019 and is the fastest growing international visitor market to return to Victoria following the reopening of Australia’s international borders.
Factors of greatest importance to Indian travellers are safety/ security, beautiful natural environments and value for money.
Seven in ten Indian travellers are aware of Australia as a holiday destination, with half considering travelling to Australia within the next four years and one in five who are actively planning their holiday.
Australia is strongly associated by Indians with world class beaches/ coastlines/ marine wildlife, having different and interesting wildlife, having a good range of accommodation, being family friendly and having good infrastructure.
That’s why our tourism organisations, Austrade and State Government trade offices are placing such focus on promoting Australian tourism.
It’s and exciting future for Australia.
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