Tesla shows why India is the number one market right now and for many decades

The beauty of scale and economic dichotomy. 20% of Indians are growing their incomes and about to increase discretionary purchases – this 20% is a great market of 280 million people.

Mugunthan Siva, Co-Founder of India Avenue Investment Management gives some valuable insights into how this scale and dichotomy works.

The other 80% of the population of 1.4 billion is the “factory of India”, which allows companies like Tesla to manufacture more cheaply out of India. Plus of course the rural population with increasing productivity.

The real beauty of this – as employment and skilling in this segment increases, it will also start participating in more consumption.

A beautiful summary of why India today is the market of choice.

Read more detail here:

https://www.businesstoday.in/technology/news/story/tesla-to-set-up-factory-in-india-within-2-yrs-start-ev-imports-next-year-406499-2023-11-21

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Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

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