Apple’s new store in BKC, Mumbai
Lessons on doing business in India.
WALMART has a strong presence in India but has also actively pursued partnerships so it can export US$10 billion of Indian manufacturing – helping the Make In India campaign.
Notable it also has a Walmart Foundation there.
APPLE on the other hand wanted retail outlets there, so it is moving 25% of its global iPhone production to India.
And guess what?
It has just opened its first two India Apple stores – Mumbai and Delhi.
Lessons in partnerships, fitting in, investing, doing good and supporting Government programs.
Not saying they are perfect but we can learn from them.
Author: Stephen Manallack
Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand.
Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication.
Passionate campaigner for closer western relations with India.
Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India.
A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.
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