India has a huge future in tourism – not just a destination, India is an experience!

Think tourism in India and most people think Taj Mahal and the Golden Triangle. But there is so much more to the Indian tourism story.

India is changing and tourism is growing – it is now 10 million visitors per year and will grow to 30 million by 2028. The growth will include new parts of India, and new forms of tourism – cruises, medical, mind and wellness, sports, adventure and religion.


India has just built the world’s tallest statue – the “Statue of Unity” of Sardar Vallabhbhai Patel, an independence fighter and India’s first Home Minister. At 182 metres, it is already bringing tourists into the state of Gujarat.


Things can change quickly these days – China is now the world’s leading tourist destination with over 100 million visitors per year. Other high ranking countries are France (90m), USA (77m) and Japan (30m).

For Australia, India provides around 300,000 tourists per year, but China is number one at 1.4 million.

Some of my wonderful experiences of touring India include ayuvedic massage in Kerala that fixed a problematic shoulder, covered in coloured powder in Kolkata during Holi, visiting Raj Ghat the wonderful Gandhi shrine and gardens in New Delhi and being embraced by an Indian family I met there, being on Chowpatty Beach in Mumbai during the Ganesha Festival with one million of my closest new friends. And on it goes. India is not so much a destination as an experience!

Watch out for the next phase of India tourism – it will take you beyond the Taj Mahal.


Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

One thought on “India has a huge future in tourism – not just a destination, India is an experience!”

  1. An old press release on the subject. Very relevant even today in India
    Concept of education tourism gaining ground in State Bengaluru: Dec 20, 2015, DHNS, DEC 20 2015, 03:04AM IST UPDATED: DEC 20 2015, 03:04AM IST Imagine a scenario where a group of students from Europe or the United States is on a study tour of H…

    Read more at:

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: