Australia’s ‘An India Economic Strategy to 2035’ No. 5 – what are competitor countries doing to succeed in India?

The Australian trade and investment relationship with India is stagnating – even declining.

Part of finding the solution should be to look at what others are doing to succeed there – especially Japan, Singapore and Canada.

Much more competitor analysis would have added real value and real world outcomes to the “An India Economic Strategy to 2035” report.

For example, in the area of India’s plans for 100 Smart Cities, how have competitor countries won contracts?


Research among Japan, Singapore and Canada would show that when the projects are large, these countries have gone to India with a total and coordinated solution – the finance, the designs, construction, equipment, ongoing administration and maintenance – and more. These have been offers too good to refuse.

Can Australia build a more collaborative approach to India? Can we identify projects and take a total solution across? Doing this would be one step to creating better levels of trade and investment.

Current fragmented approaches are not working.

Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

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