Modern Indians are becoming global tourists and Australia should strive to be in the top four destinations. There was a 10 per cent increase in visa applications from India in 2017 at 4.7 million compared to 4.3 million applications in 2016, according to data compiled by VFS Global.
The top five destinations for which visa applications were processed (in 2016 and 2017) were – the US, Malaysia, the UK, Canada and China, according to the data. The report said visa applications for Thailand witnessed the sharpest increase in 2017 compared to 2016.
Australia has a lot to attract Indian tourists – time to get the message into the Indian market.
Why not start by creating a global Indian diaspora event in Australia? Innovative thinking works, and the Indian diaspora here could be part of the active marketing program.