Modern Indians are becoming global tourists and Australia should strive to be in the top four destinations. There was a 10 per cent increase in visa applications from India in 2017 at 4.7 million compared to 4.3 million applications in 2016, according to data compiled by VFS Global.
The top five destinations for which visa applications were processed (in 2016 and 2017) were – the US, Malaysia, the UK, Canada and China, according to the data. The report said visa applications for Thailand witnessed the sharpest increase in 2017 compared to 2016.
Australia has a lot to attract Indian tourists – time to get the message into the Indian market.
Why not start by creating a global Indian diaspora event in Australia? Innovative thinking works, and the Indian diaspora here could be part of the active marketing program.
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Author: Stephen Manallack
Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand.
Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication.
Passionate campaigner for closer western relations with India.
Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India.
A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.
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