India expecting a good monsoon

Good weather news for the Indian economy – rainfall is likely to be normal during the June-to-September southwest monsoon season.


This would be the third consecutive year India will have a normal monsoon, with positive outcomes for the agribusiness sector.

Few westerners realise just how reliant India is on the monsoon. We know it is not a great time to travel there (I have, and the bumpy flights can be really challenging).monsoon4

The next major assessment of the monsoon will take place around mid-May when everyone is hopeful it will hit Kerala in the south and make its way north.

The onset of the monsoon in June is the trigger for planting of rain-fed “Kharif crops”, which include rice, maize, sorghum, millet, various pulses, soyabean, oilseeds and cotton.

To show how important the monsoon is, India receives 70% of its annual rainfall in the four-month period, which in turn irrigates over half of its farm lands lacking assured irrigation.


Author: Stephen Manallack

Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand. Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication. Passionate campaigner for closer western relations with India. Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India. A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.

One thought on “India expecting a good monsoon”

  1. It will also be relevant to whether India can follow through on it’s pledge to fill part of the Sorghum imports to China that have most recently come from the U.S.A. India’s intent here was not to solve the gap – but is another step in improving the trading relationship between Delhi and BeiJing. China has acknowledged the signal – so maybe the bilateral trading relationship is on the up?

    There has also been a larger presence from India here at the export fair in Guangzhou this week. Both exhibitors and buyers. I had a conversation with a provincial government official this afternoon who was asking in concerned tones about whether our visit to the fair was as a sole destination or we were doing business in multiple locations. It has never been a topic in previous conversations at this level.

    Liked by 1 person

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