Stephen Manallack's Marvellous India – trade, culture, investment
Lost in Translation? Auto-translate? Handy, but it’s not the whole story!
INTO INDIA sees too many online communications that use English without cultural finesse – or use Hindi just as a translation exercise.
Communicating across cultures is always more complex than that.
Our preference for India is to use experts in India to provide the translation PLUS the cultural nuance.
Our friends at THE INFORMATION COMPANY are a good example.
TIC recently created a multilingual website for Bureau Veritas.
TIC and the Bureau Veritas website was built from the ground up in English, Spanish, and Japanese. Bureau Veritas’ business and leadership has a key presence in said countries, making it all the more necessary to give it a truly organic and ‘local’ UX!
But TIC knows this isn’t just a language switch—it’s a cultural switch! Each version features tailored content that resonates with local audiences, refined URLs, and meta-descriptions. It’s more than translation; it’s a seamless experience that speaks directly to users in their native tongue. The result? A multilingual website that doesn’t just translate—it connects. Now that’s what we call speaking the user’s language!
INTO INDIA is happy to connect you (FREE) to our friends at TIC.
Former President, Australia India Business Council, Victoria and Author, You Can Communicate; Riding the Elephant; Soft Skills for a Flat World (published by Tata McGraw-Hill INDIA); Communicating Your Personal Brand.
Director, EastWest Academy Pty Ltd and Trainer/Speaker/Mentor in Leadership, Communication and Cross Cultural Communication.
Passionate campaigner for closer western relations with India.
Stephen Manallack is a specialist on “Doing Business with India” and advisor/trainer on “Cross-Cultural Understanding”. He is a Director of EastWest Academy Pty Ltd which provides strategic advice and counsel regarding business relations with India.
A regular speaker in India on leadership and global communication, his most recent speaking tour included a speech to students of the elite Indian university, Amity University, in Noida. He also spoke at a major Federation of Indian Chambers of Commerce and Industry (FICCI) global summit, the PR Consultants Association of India in Delhi, the Symbiosis University in Pune and Cross-Cultural Training for Sundaram Business Services in Chennai. He has visited India on business missions on 10 occasions and led three major trade missions there. He provides cross-cultural training – Asia and the west.
View all posts by Stephen Manallack
Into India 